Reddit is testing a new Verified Profiles system with gray badges for public figures

Reddit has begun a limited test of verified profiles, marking certain public figures and brands with a gray checkmark next to their usernames. The company says this feature is meant to help users confirm who they are interacting with during AMAs, expert commentary, journalism, or brand communications, and aims to reduce confusion and limit misinformation by confirming that notable users are who they claim to be.

Reddit notes that the badge does not grant privileges or imply status, and the absence of one does not suggest an account is fake. Verification is voluntary and opt in, available only to a small group of active users and trusted partners. This early pool includes people who had already self identified on Reddit and businesses that hold an official badge, fitting naturally into the first wave of accounts invited to verify. Some well known participants may still choose to remain unverified even after wider adoption.

For now, verification is done manually, with plans to transition to a third party process. Reddit also expects the system to ease the identity checking burden on moderators. The company emphasizes that pseudonymity remains a core part of the platform and will not be affected by the introduction of verified profiles.