Tercept Unified Analytics

Tercept Unified Analytics automatically aggregates, normalizes & organizes all monetization data (adservers, adexchanges, adnetworks, SSPs, Prebid), all analytics data (GA/Omniture, Firebase, Mixpanel, Localytics, Appsflyer) and all marketing data (FB marketing, AdWords, Youtube, Push Notifications, Emailers) into a single dashboard with powerful visualization & charting capabilities.

Analytics teams can setup data transformations & create custom reports that combine/map data across data sources. They can also automatically send data into visualization dashboards (Tableau, Looker, Google Studio, etc) & predefined Google Spreadsheets for easy reporting & data consumption. With Tercept’s Unified Analytics, you spend less time with tedious non-productive activities like juggling clunky reporting logins & monitoring metrics, discrepancies; And you spend more time generating insights, serving your customers & closing deals.

Use Cases:

1. Setup data transformations, map data across isolated data sources & track custom metrics like PageRPM, Session RPM, Discrepancies & Revenue attribution by source.

2. Apart from 100’s of data connections, integrate custom/niche data sources which do not have reporting APIs available.

3. Fetch real time data like “Real time active users” by various dimensions in Google Analytics.

4. Track Prebid Analytics metrics like Timeouts, Bid Rates, Win Rates, Coverage, Bid Density, Load Times & Bid/Win CPMs.

5. Use role based access control: Control the list of partners, their dimensions, metrics & specific dimension members to be displayed for every login.