Free Moz AlternativesTop SEO Tools and other similar apps like Moz

The best free alternative to Moz is SimilarWeb. If that doesn't suit you, our users have ranked more than 100 alternatives to Moz and loads of them is free so hopefully you can find a suitable replacement. Other interesting free alternatives to Moz are ahrefs, HubSpot, SEO PowerSuite and Google Keyword Planner.

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Alternatives list

  1. SimilarWeb icon
     139 likes

    SimilarWeb is a global software development and data aggregation company specializing in web analytics and digital performance. It provides traffic insights for websites, supporting market research, competitive analysis, and business development.

    114 SimilarWeb alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Google Chrome
    • Safari
    • Opera
    • Mozilla Firefox
     
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    1
    SimilarWeb vs Moz Comments
    DaniellaStrosin
    Negative
    1

    I found that slimiar web gives wrong data

    • SimilarWeb is Freemium and ProprietaryMoz is Paid and Proprietary
  2. ahrefs icon
     57 likes

    Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts.

    126 ahrefs alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
     
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    1
    ahrefs vs Moz Comments
    DaniellaStrosin
    Positive
    0

    Aherfs provides quantitative and qualitative data

    • ahrefs is Freemium and ProprietaryMoz is Paid and Proprietary
  3. HubSpot icon
     106 likes

    HubSpot centralizes tools for marketing automation, sales, service, and operations. Features include free CRM, AI content, and a drag-and-drop site builder, offering a comprehensive business solution that unifies customer data across teams and integrates with external apps.

    132 HubSpot alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
     
  4. SEO PowerSuite icon
     46 likes

    Features four integrated cross-platform desktop tools for keyword research and ranking, on-page site audits, backlink analysis, and link building. Offers automated SEO checks, multi-language support, custom reports, and competitor analysis for improved website optimization.

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
     
    |
    1
    SEO PowerSuite vs Moz Comments
    Guest
    Positive
    0

    cheaper, lots of features in the app

    Review by a new / low-activity user.
    • SEO PowerSuite is Freemium and ProprietaryMoz is Paid and Proprietary
  5. Google Keyword Planner is a free tool on Google Ads for keyword research. It reveals search terms used on Google, their frequency, and potential advertising costs. The tool is mainly used for pay-per-click (PPC) keyword research but can also be used for search engine...

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
     
  6. Majestic SEO icon
     18 likes

    Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  7. Seobility icon
     11 likes

    Automated SEO platform providing comprehensive site auditing, on-page and technical optimization checks, keyword rank and SERP tracking, backlink profile analysis, competitor benchmarking, duplicate content detection, and actionable recommendations for all site sizes.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
    |
    1
    Seobility vs Moz Comments
    Matthias
    Positive
    0

    Very solid tool! Price-performance of Seobility is unmatched.

    • Seobility is Freemium and ProprietaryMoz is Paid and Proprietary
  8. Seodity icon
     20 likes

    The complete SEO toolkit for improving your projects.

    Finally. The place for your SEO projects. SERP measure, on-site analysis, comparison of competitors, uptime monitoring, and performance checker.

    102 Seodity alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
    |
    1
    Seodity vs Moz Comments
    Lek Moj
    Positive
    1

    Cheaper and with better content and serp analysis

    • Seodity is Freemium and ProprietaryMoz is Paid and Proprietary
  9. Discover broken links, uncover missing page titles, duplicate content and identify other problems with our SEO crawler software.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
     
  10. Traffic Travis is the best free SEO software out there today. You can use it for both on and off page analysis as well as spying on your competitors.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Mac
    • Windows
     
  11. Get free SEO report with 100+ parameters using the best website checker. Detailed site auditing will help you find errors in meta tags, images, links. Step-by-step guides for correcting any error and growing your SEO score.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
     
  12. Ryte icon
     2 likes

    Monitor, analyze and optimize the key elements of your online presence efficiently with the Ryte software suite.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
12 of 77 Moz alternatives