Priime offers filters as a way for mobile photographers to apply looks to their images with a tap of the finger. The app goes beyond apps like Instagram, however, with features such as filter suggestions and a filter marketplace.
For each photo being edited with the app, Priime will analyze its properties — things like the color palette and dynamic range — and then suggest a particular style to apply as a photo filter. Pre-made filters offered by the app are highly curated looks that were designed in collaboration with well known photographers from around the world.
In addition to the free starter styles that come with the app, an extensive collection of filters is available for purchase and download through the app’s marketplace, where users can browse through the looks developed by photographers and choose the ones they’d like to own.