Matomo
GPL-licensed, open-source analytics platform offering self-hosted website tracking, advanced privacy controls, customizable dashboards, real-time insights on traffic sources, keywords, languages, and popular content, with no third-party data sharing or advertising integration.
Cost / License
- Freemium (Subscription)
- Open Source
Application type
Platforms
- Online
- Android
- iPhone
- Android Tablet
- iPad
- Self-Hosted
- Software as a Service (SaaS)
- PHP
- Cloudron
- Wordpress
Features
Properties
- Privacy focused
Features
- Real-time analytics
- Traffic Analysis
- Website Traffic Stats
- Ad-free
- Tag Manager
- No Coding Required
- User Session Recording
- Dark Mode
- Social Media Analytics
- LAMP
- Tag based
Tags
- MySQL
- apache
- analytics
- Php
- analytical-reporting
- WordPress Plugin
- google-analytics
Matomo News & Activities
Recent activities
WebOrbiton added Matomo as alternative to PriviMetrics
benjy33000 added Matomo as alternative to SHM (Self-Hosted Metrics)- c7h reviewed Matomo
Open source, many features, easy to use, and no head aches about data privacy
POX added Matomo as alternative to OpenSnowcat- holakoyad liked Matomo
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What is Matomo?
Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program. It provides you with detailed reports on your website visitors : the search engines and keywords they used, the language they speak, your popular pages... and so much more.
Matomo also protects your visitor privacy with advanced Privacy features. When using Matomo for Web Analytics, you ensure that your visitors behavior on your website(s) is not shared with advertising companies.
Matomo information
Developed by
Matomo Licensing
Open Source (GPL-3.0) and Freemium product.Pricing
Subscription ranging between $9 and $14790 per month + free version with limited functionality.Written in
Rating
Average rating of 4.8Alternatives
167 alternatives listedSupported Languages
- English
AlternativeTo Categories
Development, Network & Admin, Social & CommunicationsApple AppStore
- Updated
- 4.79 avg rating
GitHub repository
- 21,144 Stars
- 2,792 Forks
- 2517 Open Issues
- Updated
Comments and Reviews
Open source and can be self-hosted. Active community with efficient support.
Open source, many features, easy to use, and no head aches about data privacy
Self hosted data ensure data privacy which is a good tool. Provides many of the same functionalities that Google Analytics does. Some premium features go even above and beyond. (A/B tests, heat/session mapping).
Works great, I wish the WordPress plugin worked with the mobile app though..
Easy to install, easy to use. Privacy by design allowing accurate reports
Great Analytics tool, but certain things are not free
Piwik (now Matomo) is an excellent opensource analytics engine. Our company runs this on large scale enterprise web software that has millions of pageviews per month. It has offered a relatively stable analytics engine and most importantly provides complete control over the data which is a necessary governance requirement for the the type of work we do.
Some critical concerns: The Piwik API does not conform to modern swagger style open API standards. It can be tricky to understand at first, especially if you have clients who need to use it with 3rd party tools such as PowerBI.
Scaling up beyond a few thousand page view per month is non-trivial. It involves multiple servers and curious complexities such as reading the threads on optimise tables functionality as well as running a separate archiving server and controlling the frequency and type of archiving actions.
Even with the above considerations certain actions can create very high load on a large database, this can lead to timeouts particularly on the front end interface. If for example a user creates multiple custom segments or tries to run a custom date range on the fly. To solve this you might need to get creative with plugins such as custom reports to decrease the scope of individual reports run on the fly and elastic autoscaling events to handle load events.
There is not much granularity on the permissions and roles structures. If you have an enterprise customer who has many individuals who wish to see specific report (but shouldn't see everything). At first you can solve this with specific reports on an email schedule, however an ultimate solution might be to wrap the API in a custom permissions schema controlled by permissions from another app. Overall we would recommend this opensource platform as the best alternative to Google Analytics and the like, just be ready to get your hands dirty in the technical end.