Free Optimizely AlternativesA/B Testing Tools & Web Analytics Services like Optimizely

The best free alternative to Optimizely is Synthetiq. If that doesn't suit you, our users have ranked more than 50 alternatives to Optimizely and many of them is free so hopefully you can find a suitable replacement. Other interesting free alternatives to Optimizely are WatchThemLive, Smartlook, Blazeway and Optibase.

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Alternatives list

  1. Synthetiq icon
     9 likes

    Synthetiq is an advanced social media simulation platform that allows you to see how your content performs before you ever post it online. Synthetiq allows creators to A/B test rapidly in a simulated environment to optimize their content before posting.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
     
  2. WatchThemLive icon
     144 likes

    WatchThemLive is a behavior analytics tool that enables you to watch your users' journeys through their eyes and optimize their experience with session recordings, heatmaps, and web analytics.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  3. Smartlook icon
     36 likes

    Smarlook is a qualitative analytics solution for websites and apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  4. Blazeway icon
     1 like

    Cookieless A/B testing tool for founders. Run experiments without consent banners, document every hypothesis and insight, and build a decision timeline for your product.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  5. Optibase icon
     2 likes

    Optibase integrates A/B and split testing in Webflow Designer, enabling non-coders to test and optimize website elements like design and copy without performance impact. The web app facilitates tracking and measuring, with segmentation features and analytics coming soon.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Webflow
    • Software as a Service (SaaS)
     
  6. DevCycle icon
     11 likes

    DevCycle is a Feature Management Platform that helps development teams deploy code more efficiently while reducing release complexity with feature flags that connect directly to your current workflows. Leverage industry-leading functionality, like Edge Flags, so there is never a...

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  7. Replane icon
     7 likes

    Replane is an open-source, self-hosted platform for feature flags and dynamic configuration. It lets teams change feature toggles, rate limits, and app settings in real-time without redeploying code—updates propagate to connected services in under a second via Server-Sent Events.

    Cost / License

    • Freemium
    • Open Source (MIT)

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    • Docker
     
  8. Hotjar icon
     22 likes

    The fast & visual way to understand your users. Everything your team needs to uncover insights and make the right changes.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
     
  9. Inspectlet icon
     50 likes

    Gain insights with live session recordings, mouse movement capture, and heatmaps. Analyze visitor behavior with advanced filtering, funnel insights, and a tagging API. Compatible with AJAX and dynamic web apps, Inspectlet simplifies deployment without extra integration.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  10. VeuUX icon
     4 likes

    The easiest, most usable analytics and session recording tool.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
     
  11. A.I Driven Conversion Optimization to Murder Your Competition.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
     
  12. GrowthBook icon
     4 likes

    Open Source Feature Flagging and A/B Testing.

    Cost / License

    • Freemium
    • Open Source

    Application type

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
     
12 of 47 Optimizely alternatives