Marketo Alternatives

Marketo is described as 'Best-in-Class Marketing Automation Software' and is an website in the social & communications category. There are more than 50 alternatives to Marketo, not only websites but also apps for a variety of platforms, including SaaS, iPhone, Android and iPad apps. The best Marketo alternative is Mailchimp, which is free. Other great sites and apps similar to Marketo are HubSpot, Audienceful, MailerLite and GetResponse.

Marketo alternatives are mainly Email Marketing Services but may also be CRM Systems or Customer Support Tools. Filter by these if you want a narrower list of alternatives or looking for a specific functionality of Marketo.

Marketo alternatives page was last updated

Marketo

Paid • Proprietary

Best-in-Class Marketing Automation Software.

More about Marketo

Mailchimp
Is this is a good alternative?
Yes
No
Freemium • Proprietary
Email Marketing Service
Online
Android
iPhone
Android Tablet
iPad
Apple Watch
315 Mailchimp alternatives
Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful.
- - Mailchimp is the most popular Web-based, Android, iPhone & iPad alternative to Marketo.
- - Mailchimp is the most popular free alternative to Marketo.
Suggest and vote on features
Mailchimp Features
1. Email template editorMailchimp offers pre-defined email layouts so you can add content or customize your own templates.
2. Customer SegmentationMailchimp allows you to divide your customers into segments, so you can determine and work with your target audience.
3. IFTTT IntegrationYou can connect different services to automatically trigger actions within Mailchimp using IFTTT.
4. Marketing AutomationMailchimp can automate marketing campaigns and activities throughout the customer journey by automatic workflows.
Email automation
Email deliverability
Landing Page
HubSpot
Is this is a good alternative?
Yes
No
Freemium • Proprietary
CRM System
Social Media Management Tool
Email Marketing Service
Online
248 HubSpot alternatives
HubSpot is the world’s leading inbound marketing and sales platform with 15,000 customers in more than 90 countries.
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HubSpot Features
1. Extensible by Plugins/ExtensionsHubSpot can be extended with add-ons, plugins and extensions.
Email tracking
Sales funnel
Multi-Channel Marketing
Publishing
Contextual sales
Rich media
Audienceful
Is this is a good alternative?
Yes
No
Freemium • Proprietary
Email Marketing Service
CRM System
Online
Notion
Software as a Service (SaaS)
196 Audienceful alternatives
Audienceful is email marketing re-invented for the 2020s. Lightweight, collaborative, and setup with modern best practices by default.
- - Audienceful is the most popular SaaS alternative to Marketo.
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Audienceful Features
1. Marketing AutomationAudienceful can automate marketing campaigns and activities throughout the customer journey by automatic workflows.
2. LightweightAudienceful consumes less device resources compared to similar apps.
3. Email SchedulingYou can schedule a marketing, sales, or personal email for a time in the future with Audienceful.
4. Email template editorAudienceful offers pre-defined email layouts so you can add content or customize your own templates.
5. WYSIWYG HTML EditorAudienceful allows you to make and preview changes to an application or website in real time, without needing to know code.
6. WYSIWYG SupportAudienceful integrates a WYSIWYG editor to edit the look and content of a document, page, or file.
7. Customer SegmentationAudienceful allows you to divide your customers into segments, so you can determine and work with your target audience.
8. Real time collaborationMultiple users can work together in Audienceful simultaneously.
9. Auto ResponderAudienceful allows you to set automatic responses to messages or emails based on user actions or pre-established rules.
Email automation
Drip Campaigns
List management
Distraction-free Writing
Import CSV Data
Collaborative writing
Email Verification
No Coding Required
Privacy focused
Hierarchical Structure
MailerLite
Is this is a good alternative?
Yes
No
Freemium • Proprietary
Email Marketing Service
Workflow Automation Tool
Online
iPhone
iPad
Software as a Service (SaaS)
186 MailerLite alternatives
Grow your business with MailerLite’s fast and scalable email marketing platform.
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MailerLite Features
1. Marketing AutomationMailerLite can automate marketing campaigns and activities throughout the customer journey by automatic workflows.
2. Email SchedulingYou can schedule a marketing, sales, or personal email for a time in the future with MailerLite.
3. Auto ResponderMailerLite allows you to set automatic responses to messages or emails based on user actions or pre-established rules.
Email automation
Email Analytics
Scheduled sending by Timezone
List management
Abandoned Cart Recovery
Email tracking
Landing Page
Free API
Ecommerce Integration
RSS to Email
GetResponse
Is this is a good alternative?
Yes
No
Paid • Proprietary
Email Marketing Service
Online
Android
iPhone
197 GetResponse alternatives
GetResponse is an easy-to-use email marketing platform. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Free sign up.
- - GetResponse is the most popular commercial alternative to Marketo.
Suggest and vote on features
GetResponse Features
1. Email template editorGetResponse offers pre-defined email layouts so you can add content or customize your own templates.
2. Auto ResponderGetResponse allows you to set automatic responses to messages or emails based on user actions or pre-established rules.
3. Marketing AutomationGetResponse can automate marketing campaigns and activities throughout the customer journey by automatic workflows.
Live Push Notifications
Email automation
HelpCrunch
Is this is a good alternative?
Yes
No
Paid • Proprietary
Customer Support Tool
Help Desk App
Email Marketing Service
Online
Android
iPhone
Software as a Service (SaaS)
244 HelpCrunch alternatives
Live chat software for small businesses and startups.

All-in-one customer platform: Modern Live chat + Email Marketing automation + Ticketing software for Medium & Large size businesses.
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HelpCrunch Features
1. Marketing AutomationHelpCrunch can automate marketing campaigns and activities throughout the customer journey by automatic workflows.
Email automation
Integrated Chat
Automatic messages
Slack integration
Live Support Chat
Helpdesk ticketing
Pricing per agent
Customizable
Live chat for websites
Email tracking
Campaign Monitor
Is this is a good alternative?
Yes
No
Paid • Proprietary
Email Marketing Service
Online
203 Campaign Monitor alternatives
Campaign Monitor offers everything a designer needs to run successful email marketing campaigns for themselves and their clients. You can even rebrand the interface, create sub-accounts for your clients and let them send their own campaigns.
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Campaign Monitor Features
1. Email template editorCampaign Monitor offers pre-defined email layouts so you can add content or customize your own templates.
SENDER
Is this is a good alternative?
Yes
No
Freemium • Proprietary
Email Marketing Service
Online
166 SENDER alternatives
Easy to use, powerful and affordable email marketing application. SENDER allows you manage your contact lists, create your campaigns using drag and drop editor and analyze results.
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SENDER Features
1. Marketing AutomationSENDER can automate marketing campaigns and activities throughout the customer journey by automatic workflows.
2. Auto ResponderSENDER allows you to set automatic responses to messages or emails based on user actions or pre-established rules.
Personalized clicks reports
Recipient action history
Transactional Email
Live Support Chat
Ecommerce Integration
Abandoned Cart Recovery
Magento integration
Push subscriptions
Live Push Notifications
Email tracking
Publicate
Is this is a good alternative?
Yes
No
Paid • Proprietary
Email Marketing Service
Online
61 Publicate alternatives
Publicate makes creating powerful email newsletters and weekly web roundups as simple as drag and drop.The content library connects to all of your favourite sources like RSS, Feedly, Pocket, Slack, Cronycle etc so you can automatically build and organise a resource of great...
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Publicate Features
Blog editor
Content curation
Postcard
Is this is a good alternative?
Yes
No
Freemium • Proprietary
Email Marketing Service
Software as a Service (SaaS)
44 Postcard alternatives
Simple personal website + newsletter.
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Postcard Features
1. No Coding RequiredPostcard can be used without an coding or programming skills.
Custom Domain
Kingmailer
Is this is a good alternative?
Yes
No
Paid • Proprietary
Online
193 Kingmailer alternatives
Kingmailer offers transactional SMTP, which lets you send, receive and route emails. Best use case is for SaaS, Forums and e-Commerce sites. It's ideal for sending email notifications. You get a clean IP address and Kingmailer offers 99% inbox rate.
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Kingmailer Features
SMTP Support
Transactional Email
User.com
Is this is a good alternative?
Yes
No
Paid • Proprietary
Email Marketing Service
Customer Support Tool
Help Desk App
Mac
Windows
Linux
Online
Android
iPhone
Chrome OS
iPad
200 User.com alternatives
User.com is an advanced marketing, communication, and sales system that helps automate personalized communication and streamline business processes. Use features like live chat, in-app messages, mailing, marketing automation, CRM, and user tracking.
- - User.com is the most popular Windows, Mac & Linux alternative to Marketo.
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User.com Features
1. Customer SegmentationUser.com allows you to divide your customers into segments, so you can determine and work with your target audience.
2. Marketing AutomationUser.com can automate marketing campaigns and activities throughout the customer journey by automatic workflows.
SMS Marketing Platform
Omnichannel messaging
Chatbot Builder
Live Support Chat
Customer service
User tracking
Lead nurturing