Informatica MDM as a complete MDM solution addresses the critical business objectives digital organizations face. Informatica MDM offers the only true end-to-end solution, with a modular approach to ensure better customer experience, decision making and compliance.
A single view of the data: Creating a single, authoritative view of business-critical data from disparate, duplicate, and conflicting information lets you see, for instance, that Rob Barnes and Robert Barnes are the same person. More Info »
A 360-degree view of the relationships: Business rules let you identify the relationships among the data, so you can combine data showing Robert Barnes owns a Razor scooter with data showing he bought it at a Target store.
A complete view of all interactions: Integrating the transactions and social interactions that have occurred with that product, customer, channel partner, or other data element gives you a complete view of that customer.