What is Informatica Master Data Management?
Informatica MDM as a complete MDM solution addresses the critical business objectives digital organizations face. Informatica MDM offers the only true end-to-end solution, with a modular approach to ensure better customer experience, decision making and compliance.
A single view of the data: Creating a single, authoritative view of business-critical data from disparate, duplicate, and conflicting information lets you see, for instance, that Rob Barnes and Robert Barnes are the same person.
A 360-degree view of the relationships: Business rules let you identify the relationships among the data, so you can combine data showing Robert Barnes owns a Razor scooter with data showing he bought it at a Target store.
A complete view of all interactions: Integrating the transactions and social interactions that have occurred with that product, customer, channel partner, or other data element gives you a complete view of that customer.
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Informatica Master Data Management information