Flipboard is described as 'fast, beautiful way to flip through the news, photos and updates your friends are sharing on Facebook and Twitter' and is a very popular app in the News & Books category. There are more than 100 alternatives to Flipboard for a variety of platforms, including Online / Web-based, Android, iPhone, iPad and Windows. The best alternative is Inoreader, which is free. Other great apps like Flipboard are Feedbro (Free), NewsBlur (Freemium, Open Source), Reeder (Paid) and Netvibes (Free Personal).
Discover, share and read the best on the web. With Inoreader, content comes to you, the minute it's available. Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.
NewsBlur is a personal news reader that brings people together to talk about the world. It shows you the original site and allows you to read stories directly off the site while keeping track of what you read. It also filters and highlights stories you like and dislike.
Netvibes is a multi-lingual Ajax-based personalized start page or personal web portal much like Pageflakes, My Yahoo!, iGoogle, and Microsoft Live. It is organized into tabs, with each tab containing user-defined modules.