EasyMorph

The task of data transformation is traditionally believed to belong to IT developers while business users are typically left with Excel, or cumbersome Visual Basic and Python scripting. Although there have been attempts to create easy-to-use so-called data preparation utilities, such utilities are suitable only for very simple cases. At the same time enterprise Extract-Transform-Load (ETL) systems while powerful (and very expensive) are prohibitively difficult for a non-IT audience, as they simply are not designed for it. EasyMorph employs a novel approach that combines simplicity similar to that of data preparation utilities and the power typical for professional ETL systems. It allows business users to design rather complex data transformations without using SQL or scripts, while data experts enjoy simpler and faster ETL development.