ahrefs AlternativesTop SEO & Website Audit Tools like ahrefs

ahrefs is described as 'Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts' and is a popular SEO tool in the business & commerce category. There are more than 50 alternatives to ahrefs for a variety of platforms, including Web-based, SaaS, Mac, Windows and Linux apps. The best ahrefs alternative is SimilarWeb, which is free. Other great apps like ahrefs are Serpstat, Semrush, Google Search Console and Moz.

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Alternatives list

  1. SimilarWeb icon

    SimilarWeb

     140 likes
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    SimilarWeb is a global software development and data aggregation company specializing in web analytics and digital performance. It provides traffic insights for websites, supporting market research, competitive analysis, and business development.

    96 SimilarWeb alternatives

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Google Chrome
    • Safari
    • Opera
    • Mozilla Firefox
    SimilarWeb screenshot 1
     
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    • Most users think SimilarWeb is a great ahrefs alternative.

    • SimilarWeb is the most popular Web-based, Windows, Mac & Linux alternative to ahrefs.

    • SimilarWeb is the most popular free alternative to ahrefs.

    • SimilarWeb is Freemium and Proprietaryahrefs is also Freemium and Proprietary
  2. Serpstat icon

    Serpstat

     64 likes
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    Comprehensive platform offering over 50 SEO and SEM tools, including competitor insights, content strategy, keyword research, backlink tracking, and AI-powered content crafting and analysis for elevated rankings and robust marketing expansion.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
    • Google Chrome
    • Opera
    • Mozilla Firefox
    Serpstat screenshot 1
     
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    21
    Comments about Serpstat as an Alternative to ahrefs
    Eugene Lata
    Positive
    0

    Offers a better quality to price ratio

    alexandrailinskaya
    Positive
    0

    We're using both these tools. Their nt completely interchangeable. While Ahrefs is the best solutions for backlink profile mangemant, Serpstat is unparalleled rank tracker and content tool.

    Review by a new / low-activity user.
    Richard_Loweson
    Positive
    0

    Serpstat's better for its price.

    Review by a new / low-activity user.
    ahrefs Icon
    Serpstat icon

    • Most users think Serpstat is a great ahrefs alternative.

    • Serpstat is the most popular commercial alternative to ahrefs.

    • Serpstat is Paid and Proprietaryahrefs is Freemium and Proprietary
  4. Semrush icon

    Semrush

     57 likes
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    Comprehensive digital marketing platform providing over 55 tools for SEO, PPC, SMM, and campaign management. Features include keyword research, backlink analysis, AI-driven content creation, SERP tracking, and competitor analysis. Ideal for agencies, streamlining processes and automating reporting.

    75 Semrush alternatives

    Cost / License

    • Subscription
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
    Semrush screenshot 1
     
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    1
    8
    Comments about Semrush as an Alternative to ahrefs
    inducto
    Positive
    2

    SEMRush is a very good tool, most of required functions are free

    ahrefs Icon
    Semrush icon

    • Almost everyone thinks Semrush is a great ahrefs alternative.

    • Semrush is the most popular SaaS alternative to ahrefs.

    • Semrush is Paid and Proprietaryahrefs is Freemium and Proprietary
  5. Ad
    Screenshot
    Rebelgrowth icon
    Rebelgrowth

    Automates web traffic growth by performing keyword research, multilingual content generation, AI-assisted editing, backlink exchange, competitor analysis, and authority building using SEO intelligence, content calendars, brand vo...

    https://rebelgrowth.com
    Learn More
  6. Google Search Console icon

    Google Search Console

     50 likes
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    Google Search Console is a free service by Google that helps monitor, troubleshoot, and enhance a website's presence in Google Search results. It offers tools and reports for submitting sitemaps, receiving alerts, inspecting URLs, and understanding site performance.

    42 Google Search Console alternatives

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    Google Search Console screenshot 1
     
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    1
    13
    Comments about Google Search Console as an Alternative to ahrefs
    Yuri Vanetik
    Positive
    0

    This can help website owners to monitor and optimize Search performance. There is no need to log in to the tool every day. If new issues are found by Google on your site, you'll receive an email from Search Console alerting you.

    ahrefs Icon
    Google Search Console icon

    • Most users think Google Search Console is a great ahrefs alternative.

    • Google Search Console is Free and Proprietaryahrefs is Freemium and Proprietary
  7. Moz icon

    Moz

     41 likes
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    Comprehensive SEO analytics suite offering keyword research, on-site audits, backlink evaluation, rank tracking, technical optimization, local business listing management, SERP monitoring, competitor analysis, digital PR features, and reporting integration.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
    • Google Chrome
    Moz screenshot 1
     
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    2
    16
    Comments about Moz as an Alternative to ahrefs
    gracielahilpert22890
    Positive
    1

    Moz provides spam score of backlinks while ahref doesn't.

    Melissa Ferri
    Positive
    -1

    A more modern tool with a slightly wider feature range and simpler UI.

    ahrefs Icon
    Moz icon

    • Almost everyone thinks Moz is a great ahrefs alternative.

    • Moz is Paid and Proprietaryahrefs is Freemium and Proprietary
  8. Screpy icon

    Screpy

     39 likes
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    Screpy is an AI-based web analysis tool that can analyze all pages of your websites in one dashboard and monitor them with your team. It's powered by Lighthouse and it also includes some different analysis tools (SEO, SERP, W3C, Uptime, etc).

    Cost / License

    • Subscription
    • Proprietary

    Application types

    Platforms

    • Online
    Overview
     
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    50
  10. Majestic SEO icon

    Majestic SEO

     17 likes
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    Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
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    14
  11. SEO PowerSuite icon

    SEO PowerSuite

     46 likes
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    Comprehensive suite combining keyword tracking, site audits, backlink analysis, and link building with cross-platform capabilities, multi-language interface, progress tracking, competitor research, customizable reporting, automation, and bulk management for easy SEO.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
    SEO PowerSuite screenshot 1
     
  13. Advanced Web Ranking icon

    Advanced Web Ranking

     30 likes
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    Advanced Web Ranking is an SEO rank tracker for small to mid-sized businesses. It offers services and features that include SEO analytics, link building, white label reports, and search localization.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Advanced Web Ranking screenshot 1
     
  14. Google Keyword Planner icon

    Google Keyword Planner

     2 likes
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    Google Keyword Planner is a free tool on Google Ads for keyword research. It reveals search terms used on Google, their frequency, and potential advertising costs. The tool is mainly used for pay-per-click (PPC) keyword research but can also be used for search engine...

    39 Google Keyword Planner alternatives

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    Google Keyword Planner screenshot 1
     
  15. Mangools icon

    Mangools

     18 likes
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    Mangools offers a comprehensive suite of SEO tools, enabling keyword research, SERP and rank analysis, backlink tracking, and competitor authority assessment, optimizing your site's organic traffic gain while being easy to use with insightful metrics for locations worldwide.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application type

    Platforms

    • Online
    Mangools screenshot 1
     
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