Adobe Firefly

Firefly is the new family of creative generative AI models coming to Adobe products, focusing initially on image and text effect generation. Firefly will offer new ways to ideate, create, and communicate while significantly improving creative workflows. Firefly is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them.

Generative AI is a type of artificial intelligence that can translate ordinary words and other inputs into extraordinary results. While the conversation around this technology has centered on AI image and art generation, generative AI can do much more than generate static images from text prompts. With a few simple words and the right AI generator, anyone can create videos, documents, and digital experiences, as well as rich images and art. AI art generators can also be useful for producing “creative building blocks” like brushes, vectors, and textures that can add to or form the foundation of pieces of content.

Generative AI made for creators. With the beta version of the first Firefly model, you can use everyday language to generate extraordinary new content. Looking forward, Firefly has the potential to do much, much more. Explore the possibilities below.

Unlimited creative options, fast. Think of how many hours you’d save if you could add what’s in your head to your composition instantly. Firefly is gearing up to include context-aware image generation so you can easily experiment and perfect any concept.

Instant creative building blocks. Imagine generating custom vectors, brushes, and textures from just a few words or even a sketch. We plan to build this into Firefly — plus the ability to edit what you create using the tools you already know and love.

Astounding video edits, simplified. Change the mood, atmosphere, or even the weather. We’re exploring the potential of text-based video editing with Firefly so you can describe what look you want and instantly change the colors and settings to match.

Distinctive content creation for everyone. Get ready to create unique posters, banners, social posts, and more with a simple text prompt. With Firefly, the plan is to do this and more — like uploading a mood board to generate totally original, customizable content.

Future-forward 3D. In the future, we hope to enable Firefly to do amazing work with 3D, like turning simple 3D compositions into photorealistic images and quickly creating new styles and variations of 3D objects.