Google is giving developers a platform to build and manage apps for Search and Gemini

Google has announced the preview launch of its Connected Apps Platform, a unified system that lets third-party developers build a single integration and distribute it across both Google Search and the Gemini app. Google frames the move as a way to “give developers a single place to build and manage apps for Search and the Gemini app”. Under the hood, developers integrate either with a cloud-hosted MCP server or with Android MCP using the AppFunctions APIs, then register, test, and submit their work through the Google Connected Console. Before review, they choose whether the app goes live in Search, in Gemini, or in both, and once published, they can monitor traffic, latency, and error rates while retaining control over brand identity, including verified logos and authenticated accounts.

The platform arrives alongside a broader expansion of Google's existing integrations. According to the announcement, more than 50 connected apps are already live across Search and Gemini, spanning categories from productivity and event ticketing to health and fitness. Integrations with partners including Adobe, Experian, Localiza, and Peloton are currently available to users in Gemini, with Google saying those apps will arrive in Search in the coming weeks. A new integration with Calm is also planned for both surfaces. Google describes the pitch to developers as reach: building once to connect with high-intent users across two of its largest consumer products, where tasks such as ordering groceries or building playlists are increasingly handled through conversational interfaces.

Access is being opened in phases rather than all at once. Google said it will add more developers, markets, and Google products over the coming months.