YouTube Premium Lite will show more ads on Shorts and browsing starting June 2025
Jun 6, 2025 at 7:55 PM

YouTube Premium Lite will show more ads on Shorts and browsing starting June 2025

YouTube is updating its Premium Lite plan to introduce more advertisements, most notably on YouTube Shorts, beginning June 30, 2025. In addition to Shorts, Lite users may also encounter ads during search and browsing activities. This shift from the plan's original offering, where ads had been mainly limited to music content and were removed from most standard videos.

While these updates reduce the ad-free experience, YouTube confirms that most regular, non-music videos on the Lite plan will continue to play without ads. However, Premium Lite will still not include features such as ad-free access to YouTube Music or background play—capabilities reserved for the full Premium subscription.

Despite the added ads, YouTube has announced no price change, as Premium Lite remains at $7.99 per month, which may prompt frequent Shorts viewers to upgrade for an ad-free experience.

Jun 6, 2025 by Mauricio B. Holguin

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YouTube is a video-sharing platform that enables users to upload, view, and share a wide range of videos, including clips, music videos, and educational content. It supports HD videos and offers features like video uploads and viewing. Rated 3.8, YouTube is a prominent choice in the video-sharing category, with various alternatives available for different user needs.

Comments

nns
Jun 8, 2025
1

Every time Google needs to change YouTube internally, they will always try to destroy their arch-nemesis first: http//:alternativeto.net/software/invidious/about. With the anti-adblocker policies, it's clear that YouTube is very desperate for money trying to cancel software freedom for more DRM.

Just switch to PeerTube icon PeerTube, it's freedom-respecting (GPL 1: Source Code access granted), which, in turn, verifies that there's no malicious functions (adware, spyware, etc.) inside the software, justifying that proprietary software is malware.

2 replies
city_zen
Jun 8, 2025

If the content I want to watch were on PeerTube, I'd use PeerTube

Ishtar
Jun 10, 2025

Sadly we need a platform that pays equally or better than YouTube so youtubers have the will to at least upload and stream their content on them. Kick pays ways better and Twitch is self-destructing, so that's why it worked. YouTube is self-destructing too, but slowly. Now we need some platform who really wants to compete with YouTube. We might not be that far from it, tbh...

Also, they're desperate for money because people don't use Google anymore, instead asking everything to IAs like ChatGPT. People finally understood that Google results are trash. They only appear first because they're SEO optimized, not because they really are useful or popular. Hell, even Google's market share has lowered to 89%, which was something that never happened before. They always have ben 90% or higher, but that means only 1 thing: they're losing users and what I said before was just some of the reasons for it.

RDF0909
Jun 7, 2025
0

Next up: YouTube Premium Lite will now only show one video ad per video.

1 reply
Ishtar
Jun 10, 2025

Just one? Better be 2, one at the start and one at the end. :D

Ishtar
Jun 6, 2025
3

So why we should pay for it, then? It's better to revance the app and that's it, no ads and free.

3 replies
city_zen
Jun 7, 2025

Well, most people don't know about revanced. And even if they did, downloading the correct apk, patching it and then sideloading would be WAY over their technical abilities. It's probably complex by design, we all know what happened to the original vanced ...

guck_foogle
Jun 7, 2025

It's been a while since I used a "smart" phone. But as far as I know, you can still install Brave browser on Android and watch Youtube ad-free that way. I think Firefox for Android supports ad blocking extensions like uBlock Origin as well.

Ishtar
Jun 10, 2025

It's not that hard, you can do it looking at some youtube tutorial about it. As for Android browsers with ad-blocks, that's also a good alternative. Firefox-based browsers can install extensions, so uBlock will solve it, too.

Gu