Apr 28, 2025 at 9:09 PM OpenAI launches new ChatGPT shopping feature with product cards and global access on 4o
OpenAI has introduced a shopping experience within its ChatGPT Search feature, with detailed product cards that display images, prices, star ratings, and purchase links. Users can engage with the tool using natural language to receive shopping recommendations in categories such as fashion, beauty, home goods, electronics, etc. These recommendations are purely organic, with no ads or sponsored results (at least for now), and are supported by third-party metadata, including prices and reviews. Notably, OpenAI does not earn affiliate commissions from purchases made through the platform.
The rollout includes integration with the memory feature for Pro and Plus users, enabling ChatGPT to suggest products based on previous interactions, although this feature is not available in certain European regions like the U.K., Switzerland, Norway, Iceland, and Liechtenstein. The update is available globally on the GPT-4o model for all user tiers, including those not logged in.
Additionally, ChatGPT search now offers trending searches and improved citation features, providing multiple sources and a new highlight interface for better answer transparency. The company also announced that ChatGPT search can now be accessed via WhatsApp by sending a message to 1-800-ChatGPT (+1-800-242-8478), where users can obtain live information and interact with the chatbot.
- AI Chatbot
- Freemium • Proprietary
Related news
External links
- OpenAI's Thread on X@OpenAI on X • Official source
- OpenAI Adds Shopping to ChatGPTWIRED
- ChatGPT launches new shopping featuresVogue Business
- OpenAI upgrades ChatGPT search with shopping featuresTechCrunch
So maybe AI will never cure cancer (unlike announced just few years back) and that this giant AI bubble has just burst into some few useful tools, because this one seems to be relevant. Not that there is not already a billion websites to compare products but many AI-powered recommendations so far, just like Amazon's one, are just awful. (Coincidentally, I own a DēLonghi Stilosa and it's a pretty decent coffee machine. It's neither a sponsored ad of mine.)
I don't like that algorithms and Ai are making humans lazy and incompetent since they don't bother to do a tailored search on their own instead of a legendary drop of brainfuck.