Twitch introduces 60-Second video stories to compete with Instagram and TikTok

Twitch has expanded its stories feature to include 60-second video content, which streamers can create via the Twitch mobile app or upload from their camera roll. This update aims to help streamers engage with their audience even when they are not actively streaming. By introducing video stories, Twitch aims to compete with platforms like Instagram Stories and TikTok, keeping more content within its ecosystem.

The new video stories offer various interactive options, such as asking questions, conducting polls, and creating shout-outs for new subscribers. Streamers can also use this feature to share clips and highlights from recent streams, promote upcoming streams, or notify viewers of schedule changes.

Previously text and photo stories were only accessible via the mobile app, but now all stories, including video, are available through the web app. This change addresses the fact that most viewers spend their time on the web version of the platform.