Shopify unveils over 100 new AI features, including an AI image editor and semantic search

Shopify has recently launched over 100 updates to its commerce platform, with a strong emphasis on AI tools designed to enhance sales efficiency and customer experiences.

Notable features include 'Shopify Magic', an AI-driven product image editor that automatically replace/generate backgrounds, generates product descriptions, FAQ pages, and other marketing materials by using mutiples AI models, all with SEO-optimized content in seconds. Another new feature is the Smart Sidekick, an AI-based commerce advisor in a chatbot format that provides personalized advice on inventory management and customer acquisition.

The company is also leveraging AI to enhance search capabilities on its platforms, with a new semantic search feature that uses natural language processing to better comprehend search intent. Shopify also upgraded its Audience ad targeting tool with more AI to improve campaign performance, claiming that its data graph can create custom audiences twice as large as those manually created by merchants. Other features introduced includes an advanced Shopify checkout, new theme blocks in developer preview, and more.