YouTube Premium launches 'Playables' with game streaming for over 30 mini-games

YouTube Premium launches 'Playables' with game streaming for over 30 mini-games

YouTube has launched "Playables," a new feature for Premium subscribers at no additional cost, that offers access to over 30 mini-games within the mobile or desktop app. The feature was initially reported back in June and tested on a select group in September, and now YouTube Premium subscribers have been invited to try it out. The service's availability is scheduled until March 28, 2024, suggesting that it may be a trial feature.

Playables includes 37 mini-games that don't require downloading or installation as they exist within the YouTube platform, unlike popular alternatives such as Netflix Games or Apple Arcade, which require the game to be downloaded first. The collection features games from popular franchises like Angry Birds, Solitaire and Crossword games, and many other arcade games.YouTube Playables is accessible on Android mobile devices and desktops via a web browser, and Premium subscribers can access these games in the "Playables" section under the Explore tab.

This service, focusing on mobile games, represents a departure from Google's previous (now discontinued) gaming initiative, Stadia, and while Playables might seem like a return to attempting to enter the video game industry, the reality is that this new service appears to be more of a bonus for Premium subscribers with the intention of increasing the number of service subscribers than a bid to attract hardcore gamers, at least for now.

by Mauricio B. Holguin

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  • YouTube Playables is still in its early stages, and Google may add more games and features based on user feedback and engagement.
  • The service is currently only available to YouTube Premium subscribers, but Google may consider expanding its availability in the future.
  • Google's move into game streaming is part of a larger trend of tech companies exploring the gaming industry, following the likes of Amazon with Luna and Facebook with Facebook Gaming.
  • The launch of YouTube Playables suggests that Google is not entirely giving up on the gaming industry, despite the discontinuation of Google Stadia.
  • YouTube Playables could potentially leverage the vast user base of YouTube to gain a foothold in the game streaming market.
  • However, it remains to be seen how YouTube Playables will perform against established game streaming platforms and whether it can attract a significant number of users.
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