FameBit influencer marketing platform becoming YouTube BrandConnect
Influencer marketing has become a necessity for popular social media and video sharing site creators. Sites like FameBit have provided valuable services such as self-service brand research and collaboration offers. This will change come July 31st when FameBit is shut down in lieu of a new YouTube service.
Announced via a FameBit support article, the influencer marketing platform will be completely axing its self-service brand research and proposal site and pouring all of its resources into its full service offering that does the brand matching for creators alongside complete end-to-end promotional campaign management. Along with this focus, the service will now be called YouTube BrandConnect.
The official YouTube blog post formally announcing BrandConnect refers to this changeover as an "evolution," stating that the service will on ease of use for content creators in order to drive industry growth. According to the post, this approach has been working, with the past 2 years showing a 260% increase in the growth of its full-service product. In comparison, statistics concerning the discontinued self-service product show that its comprised only 4% of FameBit's creator payouts, with the rest coming from full-service.
As of the announcement, YouTube BrandConnect will be available to 25,000 FameBit subscribers via YouTube Studio, with more availability options and supported regions coming "in the months ahead." Existing FameBit subscribers will be able to log into FameBit.com until July 31st in order to end existing campaigns and settle any outstanding payments.