Pinterest has implemented a new video uploader, video tab, and Pin Scheduler tool
Pinterest has announced and released multiple new features for its video uploading functionality, such as an improved uploader, a new video tab, analytics, and scheduling for Pins.
The updated video uploader is touted to allow businesses and creators to upload video directly to Pinterest to further drive engagement with new and existing audiences alongside access to the latest metrics. Meanwhile, a new video tab on business profiles will allow brands to feature all their videos in one place to aid discoverability.
In addition to these updated video features, new analytics will be available that detail statistics such as lifetime views and other potential key performance indicators for the content you upload. This will allow both businesses and creators to assess the value of the content they upload to Pinterest with greater precision.
The last feature that Pinterest announced today is the ability to schedule the publishing of video content in advance via a brand new "Pin Scheduler" tool built-in to Pinterest, with no third party extensions or modifications required. This should certainly come as a relief for businesses and creators that are uploading video content that, for example, people on the other side of the world might be more receptive to a video than your target market in your region. Being able to upload content even after working hours could potentially be a huge relief to social media managers that handle corporate presence on Pinterest.
These updated video features have rolled out to Pinterest business accounts "in all English-speaking countries, France and Germany," with the company promising that a worldwide public launch is "starting to roll out."
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Think of Pinterest as a virtual pinboard — a place where you can create collections of things you love and "follow" collections created by people with great taste.