Adobe Target is described as 'Find the individual in the haystack—and then delight them. A/B and multivariate testing. Personalization. AI-powered automation at scale. Get the whole optimization engine with Adobe Target and become the customer experience management expert' and is a A/B Testing tool in the business & commerce category. There are more than 25 alternatives to Adobe Target, not only websites but also apps for a variety of platforms, including SaaS, Windows, Self-Hosted and Mac apps. The best Adobe Target alternative is Foundry CRO. It's not free, so if you're looking for a free alternative, you could try GrowthBook or UseItBetter Triggers. Other great sites and apps similar to Adobe Target are VWO, Optimizely, CustomFit.Ai and Kameleoon.