A/B testing and web personalization for marketers that uses machine learning for real time omnichannel optimization and conversion
Paid • Proprietary
What is Kameleoon?
Kameleoon is a personalization technology platform for real time omnichannel optimization and conversion. With features including A/B testing, user segmentation, customer behavior tracking and real time data, Kameleoon helps businesses to increase online conversions and maximize revenue.
Kameleoon allows businesses to personalize their user experience and monitor the results through A/B testing. Users can create personalized experiences based on real time visitor probability to convert, calculated by Kameleoon's machine learning engine, or from setting up custom criteria.
Potential leads and conversions can be targeted with real time individual messages and content, and notifications or popups can be triggered to target users with exit intent, for instance. In order to monitor performance, Kameleoon allows users to carry out continuous A/B tests. Multivariate tests can also be deployed in order to test multiple combinations and allocate the best performing options to the most appropriate user cohorts.
Over 450 major companies are already using Kameleoon, making it the leading SaaS platform for AI-driven personalization in Europe. Kameleoon is posting annual 3-figure growth both in terms of customer base, and turnover.