Rypl is AI software that replies to and moderates comments and DMs on Facebook and Instagram, plus comments on TikTok ads. Brands and agencies running paid social use it so buyers get answers while they're still looking at the ad, and spam comes down before it hurts the ad.
AI agents answer in your brand voice from your own knowledge base: your website, Q&A and documents. They reply in the language each comment is written in, and you choose the tone (Neutral, Seller, Positive or Direct) and how soon replies go out. On the default setting, replies go out in under 60 seconds.
Moderation is on every plan. Spam and hate are hidden automatically, and you can add banned words, filter negative comments by tone and block an author. On Pro you can also write moderation rules in plain words, such as "hide comments with links to other shops". Complaints go to a Needs attention queue so a person answers them. On Facebook, your Page can like positive comments automatically.
From Pro, agents read the post or ad before replying and follow reply rules you set. Ultra adds conversation memory, so the agent remembers earlier conversations with the same person.
Rypl connects through the official Meta Graph API and TikTok Marketing API. Plans start at $19 a month with no limit on comments, and every plan has a 7-day free trial.
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