Rift Deep Links

Rift is API-first link infrastructure for deep linking and attribution‚ built for humans, and ready for agents. It's a lighter, cheaper, developer-friendly alternative to legacy deep-linking and mobile attribution platforms, and a natural landing spot for teams migrating off the shut-down Firebase Dynamic Links, or needing a cost effective alternative to other linking platforms.

For a person, a Rift link behaves like a normal smart deep link: it detects the platform and routes them into the right iOS or Android app screen, falls back to the App Store or Play Store when the app isn't installed, and supports deferred deep linking so context survives a fresh. For an AI agent or LLM tool, the same URL resolves into structured metadata and actionable data instead of a blind redirect.

Rift covers the full link lifecycle without the enterprise bloat: universal links and custom branded domains (with automatic TLS), smart landing pages, click and install attribution, post-install conversion tracking (signups, purchases, deposits) through a flexible webhook-based sources model, outbound webhooks for click/attribution/conversion events, and styled QR codes. Native SDKs ship for iOS (Swift), Android (Kotlin), and the web (TypeScript), alongside a clean REST API.

What sets Rift apart is that it's agent-native. It exposes a built-in MCP (Model Context Protocol) server, so AI assistants like Claude can create, resolve, and nalyze links directly as tools without glue code. If you've found Branch, AppsFlyer, Adjust, or Firebase Dynamic Links too heavy, too expensive, or too tied to the human-only web, Rift is the alternative: simpler to integrate, easier to reason about, and ready for both human traffic today and agent-driven workflows tomorrow.