We believe that the information we use to make decisions -- about what book to read, what place to stay at or what product to buy -- will be of higher quality if we organize it transparently, through an open community. We apply some of the principles pioneered by projects like Wikipedia and OpenStreetMap: an open source codebase, open licensing of all content, and no profit motive.
This also allows us to collaborate with these and other existing projects to collect and organize free and open metadata about businesses, products, and so on.
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