Google Analytics Content Experiments is described as 'Prominent feature in Google Analytics that allows for A/B testing. It used to be a seperate product called Google Website Optimizer' and is a A/B Testing tool in the business & commerce category. There are more than 10 alternatives to Google Analytics Content Experiments, not only websites but also apps for a variety of platforms, including Windows, SaaS, Mac and Self-Hosted apps. The best Google Analytics Content Experiments alternative is VWO. It's not free, so if you're looking for a free alternative, you could try Omniconvert or count.io. Other great sites and apps similar to Google Analytics Content Experiments are Optimizely, Kameleoon, Adobe Target and AB Tasty.