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Google Tag Manager Alternatives

Google Tag Manager is described as 'makes it easy for marketers to add and update website tags – including analytics, remarketing, and more – with just a few clicks' and is a Web Analytics service in the network & admin category. There are more than 10 alternatives to Google Tag Manager, not only websites but also apps for a variety of platforms, including SaaS, Self-Hosted solutions, iPad and Android. The best alternative is Matomo, which is both free and Open Source. Other great sites and apps similar to Google Tag Manager are RudderStack, Segment, Jitsu and Piwik PRO Tag Manager.

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  • FreeProprietary
  • Online

Google Tag Manager makes it easy for marketers to add and update website tags – including analytics, remarketing, and more...

Learn more about Google Tag Manager

  1. Matomo icon

    Matomo

    • FreemiumOpen Source
    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
    • Self-Hosted
    • Software as a Service (SaaS)
    • PHP
    • Cloudron
    • Wordpress

    Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program.

    ⚫︎ Privacy focusedMatomo is considered a privacy friendly alternative.
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    Matomo vs Google Tag Manager opinions
    pros, cons and recent comments
    kxp63472

    Google Tag Manager use container in which we can add whatever we want. Matomo is an analytics tool which more similar to Google Analytics

    Negative comment ago
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  2. RudderStack icon

    RudderStack

    • FreemiumOpen Source
    • Self-Hosted
    • Software as a Service (SaaS)

    As the leading open-source Customer Data Platform (CDP), RudderStack provides data pipelines that make it easy to collect data from every application, website and SaaS platform, then activate it in your warehouse and business tools.

    ⚫︎ Privacy focusedRudderStack is considered a privacy friendly alternative.
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  3. Segment icon

    Segment

    • FreemiumProprietary
    • Software as a Service (SaaS)

    Segment is the analytics API you've always wanted. Instead of integrating with Google Analytics, Mixpanel, KISSmetrics, etc. individually, you integrate with a simple, clean API once and you can send your data to all of them.

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  4. Jitsu icon

    Jitsu

    • Free PersonalOpen Source
    • Self-Hosted
    • Software as a Service (SaaS)
    • Heroku

    Jitsu is an open-source Segment alternative. Fully-scriptable data ingestion engine for modern data teams. Set-up a real-time data pipeline in minutes, not days.

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  5. Piwik PRO Tag Manager icon

    Piwik PRO Tag Manager

    • Self-Hosted

    Manage your entire marketing stack from a single panel. Save time, resources and expand your marketing capabilities with a privacy-friendly tag management system.

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  6. Stackpile icon

    Stackpile

    • Online

    Stackpile makes it easier to install apps, tags, and integrations on your website and track your analytics using a simple unified API.

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  7. Addingwell icon

    Addingwell

    • Software as a Service (SaaS)
    • Google Tag Manager

    The GTM server-side fully managed Cloud Service that people like. Stop worrying about the infrastructure of your GTM server-side, and get back to focusing on what matters: building great products with your data.

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  8. Tealium icon

    Tealium

    • Online

    Enterprise tag management and digital data distribution (D3P). Streamline digital marketing and take action on your most valuable audiences in real-time.

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  9. CustomerLabs CDP icon

    CustomerLabs CDP

    • FreemiumProprietary
    • Online
    • Event Tracker

    CustomerLabs CDP helps marketers track, identify, segment & sync their customer data without writing a single line of code. Unify customer data across your marketing, sales & service channels. Create segments & sync them with your existing platforms.

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    Track website visitor behavior
  10. SegmentStream icon

    SegmentStream

    • Software as a Service (SaaS)

    SegmentStream — collect all your data from all your sources in your own Google BigQuery. Visualize unified data in your Google Data Studio or any other BI tool.

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Showing 10 of 12 alternatives