Google Tag Manager AlternativesWeb Analytics Services and other similar apps like Google Tag Manager

Google Tag Manager is described as 'Manage website tags without coding. Integrate tags seamlessly, enhance analytics, and improve collaboration with reliable and secure features' and is a Web Analytics service in the network & admin category. There are more than 10 alternatives to Google Tag Manager for a variety of platforms, including SaaS, Web-based, Self-Hosted, iPad and Android apps. The best Google Tag Manager alternative is Impact. It's not free, so if you're looking for a free alternative, you could try Segment or RudderStack. Other great apps like Google Tag Manager are Cheq Essentials, Jitsu, Piwik PRO Tag Manager and Stackpile.

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Google Tag Manager alternatives are mainly Web Analytics Services but may also be Affiliate Marketing Tools or Bot Protection Services.  Filter by these or use the filter bar below if you want a narrower list of alternatives or looking for a specific functionality of Google Tag Manager.
Google Tag Manager iconGoogle Tag Manager
  10
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Manage website tags without coding. Integrate tags seamlessly, enhance analytics, and improve collaboration with reliable and secure features.

More about Google Tag Manager
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Google Tag Manager alternatives page was last updated Oct 28, 2024
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  1. Impact icon
    Impact icon

    Impact

     1 like
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    Impact, previously Impact Radius, is a platform for managing and optimizing affiliate and partnership programs. It offers tools for finding, enlisting, and monitoring global partners, with features like cross-device functionality, fraud protection, and tracking solutions.

    36 Impact alternatives
    Impact screenshot 1

    License model

    Application type

    Platforms

    • Online
    • Android
    • iPhone
    • iPad
    • Android Tablet

    Impact Features

    1.  Marketing Automation
    Impact screenshot 1
    Impact screenshot 2
    +9
    Impact screenshot 3
    Impact iconGoogle Tag Manager Icon

    Impact VS Google Tag Manager

    Is Impact a good alternative to Google Tag Manager?
     

    • Impact is the most popular Web-based, Android, iPhone & iPad alternative to Google Tag Manager.

    • Impact is the most popular commercial alternative to Google Tag Manager.

    • Impact is Paid and ProprietaryGoogle Tag Manager is Freemium and Proprietary
  2. Cheq Essentials icon
    Cheq Essentials icon

    Cheq Essentials

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    Cheq Essentials is a software that uses advanced algorithms and real-time monitoring to detect and block harmful sources, conducting over 2,000 security tests per visit.

    16 Cheq Essentials alternatives
    Cheq Essentials screenshot 1

    License model

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Wordpress

    Cheq Essentials Features

    1.  Website Monitoring
    2.  Traffic Monitoring
    Cheq Essentials screenshot 1
    Cheq Essentials screenshot 2
    Cheq Essentials iconGoogle Tag Manager Icon

    Cheq Essentials VS Google Tag Manager

    Is Cheq Essentials a good alternative to Google Tag Manager?
     

    • Cheq Essentials is the most popular SaaS alternative to Google Tag Manager.

    • Cheq Essentials is Paid and ProprietaryGoogle Tag Manager is Freemium and Proprietary
  4. Segment icon
    Segment icon

    Segment

     19 likes
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    Segment is the analytics API you've always wanted. Instead of integrating with Google Analytics, Mixpanel, KISSmetrics, etc. individually, you integrate with a simple, clean API once and you can send your data to all of them.

    66 Segment alternatives

    License model

    • Freemium • Proprietary

    Platforms

    • Software as a Service (SaaS)

    Segment Features

    1.  Facebook integration
    2.  Real-time analytics
    3.  Data-management
    Segment iconGoogle Tag Manager Icon

    Segment VS Google Tag Manager

    Is Segment a good alternative to Google Tag Manager?
     

    • Segment is the most popular free alternative to Google Tag Manager.

    • Segment is Freemium and ProprietaryGoogle Tag Manager is also Freemium and Proprietary
  5. Ad
    Screenshot
    Impact icon

    Impact

    Impact, previously Impact Radius, is a platform for managing and optimizing affiliate and partnership programs. It offers tools for finding, enlisting, and monitoring global partners, with features like cross-device functionality...

    https://impact.com
    Learn More
  6. RudderStack icon
    RudderStack icon

    RudderStack

     6 likes
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    As the leading open-source Customer Data Platform (CDP), RudderStack provides data pipelines that make it easy to collect data from every application, website and SaaS platform, then activate it in your warehouse and business tools.

    10 RudderStack alternatives
    RudderStack screenshot 1

    License model

    • Freemium • Open Source

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)

    Properties

    1.  Privacy focused
    RudderStack screenshot 1
    RudderStack iconGoogle Tag Manager Icon

    RudderStack VS Google Tag Manager

    Is RudderStack a good alternative to Google Tag Manager?
     

    • RudderStack is the most popular Self-Hosted alternative to Google Tag Manager.

    • RudderStack is the most popular Open Source alternative to Google Tag Manager.

    • RudderStack is Freemium and Open SourceGoogle Tag Manager is Freemium and Proprietary
    • RudderStack is Privacy focusedGoogle Tag Manager is not according to our users
  7. Jitsu icon
    Jitsu icon

    Jitsu

     3 likes
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    Jitsu is an open-source Segment alternative. Fully-scriptable data ingestion engine for modern data teams. Set-up a real-time data pipeline in minutes, not days.

    62 Jitsu alternatives
    Jitsu screenshot 1

    License model

    • Free Personal • Open Source

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    • Heroku

    Jitsu Features

    1.  Data analytics
    2.  Real-time analytics
    3.  Data-management
    Jitsu screenshot 1
    Jitsu iconGoogle Tag Manager Icon

    Jitsu VS Google Tag Manager

    Is Jitsu a good alternative to Google Tag Manager?
     
  8. Piwik PRO Tag Manager icon
    Piwik PRO Tag Manager icon

    Piwik PRO Tag Manager

     11 likes
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    Manage your entire marketing stack from a single panel. Save time, resources and expand your marketing capabilities with a privacy-friendly tag management system.

    10 Piwik PRO Tag Manager alternatives
    Piwik PRO Tag Manager screenshot 1

    License model

    Platforms

    • Self-Hosted

    Piwik PRO Tag Manager Features

    1.  Tag checker
    2.  Tag Manager
    Piwik PRO Tag Manager iconGoogle Tag Manager Icon

    Piwik PRO Tag Manager VS Google Tag Manager

    Is this a good alternative to Google Tag Manager?
     
  10. Stackpile icon
    Stackpile icon

    Stackpile

     3 likes
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    Stackpile makes it easier to install apps, tags, and integrations on your website and track your analytics using a simple unified API.

    7 Stackpile alternatives
    Stackpile screenshot 1

    License model

    Application type

    Platforms

    • Online
    Stackpile screenshot 1
    Stackpile screenshot 2
    Stackpile iconGoogle Tag Manager Icon

    Stackpile VS Google Tag Manager

    Is Stackpile a good alternative to Google Tag Manager?
     
  11. Tealium icon
    Tealium icon

    Tealium

     2 likes
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    Enterprise tag management and digital data distribution (D3P). Streamline digital marketing and take action on your most valuable audiences in real-time.

    11 Tealium alternatives

    License model

    Application type

    Platforms

    • Online

    Tealium Features

    1.  Tagging
    Tealium iconGoogle Tag Manager Icon

    Tealium VS Google Tag Manager

    Is Tealium a good alternative to Google Tag Manager?
     
  12. CustomerLabs CDP icon
    CustomerLabs CDP icon

    CustomerLabs CDP

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    CustomerLabs CDP helps marketers track, identify, segment & sync their customer data without writing a single line of code. Unify customer data across your marketing, sales & service channels. Create segments & sync them with your existing platforms.

    9 CustomerLabs CDP alternatives
    Track website visitor behavior

    License model

    • Freemium • Proprietary

    Application type

    Platforms

    • Windows
    • Online
    Unify customer data from multiple sources
    Get a 360 degree customer profile
    +2
    Create custom segments

    Properties

    1.  Lightweight
    2.  Privacy focused

    Features

    1.  Ad-free
    2.  User Session Recording
    3.  Real time collaboration
    4.  Website Monitoring
    5.  Marketing Automation
    6.  No Coding Required
    CustomerLabs CDP iconGoogle Tag Manager Icon

    CustomerLabs CDP VS Google Tag Manager

    Is CustomerLabs CDP a good alternative to Google Tag Manager?
     

    • CustomerLabs CDP is the most popular Windows alternative to Google Tag Manager.

    • CustomerLabs CDP is Freemium and ProprietaryGoogle Tag Manager is also Freemium and Proprietary
    • CustomerLabs CDP is Lightweight and Privacy focusedGoogle Tag Manager is not according to our users
  13. Addingwell icon
    Addingwell icon

    Addingwell

     1 like
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    Addingwell is a GTM server-side fully managed Cloud Service. The easiest, fastest, and most cost-efficient way to run GTM server-side in production.

    7 Addingwell alternatives
    Addingwell screenshot 1

    License model

    Platforms

    • Software as a Service (SaaS)
    • Google Tag Manager

    Addingwell Features

    1.  Server-side
    2.  Tag Manager
    Addingwell iconGoogle Tag Manager Icon

    Addingwell VS Google Tag Manager

    Is Addingwell a good alternative to Google Tag Manager?
     
  14. SegmentStream icon
    SegmentStream icon

    SegmentStream

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    Data integration platform for e-commerce companies – automatically collect data from all your sources into your Google BigQuery.

    4 SegmentStream alternatives
    SegmentStream screenshot 1

    License model

    Platforms

    • Software as a Service (SaaS)
    SegmentStream iconGoogle Tag Manager Icon

    SegmentStream VS Google Tag Manager

    Is SegmentStream a good alternative to Google Tag Manager?
     
  15. Magic Pixel icon
    Magic Pixel icon

    Magic Pixel

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    MagicPixel is a server-side tag management solution for web and mobile apps compliant with CCPA / GDPR / ITP/ ETP. Improve your site performance and better first-party data collection that works around Adblockers.

    13 Magic Pixel alternatives
    Magic Pixel screenshot 1

    License model

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • Android
    • iPhone
    • Chrome OS
    • Android Tablet
    • Windows Phone
    • iPad
    • Software as a Service (SaaS)

    Magic Pixel Features

    1.  Tagging
    2.  Tag checker
    3.  Tag Manager
    4.  Server-side
    Magic Pixel screenshot 1
    Magic Pixel iconGoogle Tag Manager Icon

    Magic Pixel VS Google Tag Manager

    Is Magic Pixel a good alternative to Google Tag Manager?
     

    • Magic Pixel is the most popular Mac & Linux alternative to Google Tag Manager.

    • Magic Pixel is Paid and ProprietaryGoogle Tag Manager is Freemium and Proprietary
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