Google Tag Manager AlternativesWeb Analytics Services and other similar apps like Google Tag Manager

Google Tag Manager is described as 'Makes it easy for marketers to add and update website tags – including analytics, remarketing, and more – with just a few clicks' and is a Web Analytics service in the network & admin category. There are more than 10 alternatives to Google Tag Manager, not only websites but also apps for a variety of platforms, including SaaS, Self-Hosted, iPad and Android apps. The best Google Tag Manager alternative is Matomo, which is both free and Open Source. Other great sites and apps similar to Google Tag Manager are Segment, RudderStack, Jitsu and Piwik PRO Tag Manager.

Google Tag Manager

Free • Proprietary
Web Analytics Service

Google Tag Manager makes it easy for marketers to add and update website tags – including analytics, remarketing, and more...

More about Google Tag Manager

Google Tag Manager alternatives page was last updated

Matomo
Is this is a good alternative?
Yes
No
Freemium • Open Source
Web Analytics Service
Online
Android
iPhone
Android Tablet
iPad
Self-Hosted
Software as a Service (SaaS)
PHP
Cloudron
Wordpress
134 Matomo alternatives
Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program. It provides you with detailed reports on your website visitors : the search engines and keywords they used, the language they speak, your popular...
- - Matomo is the most popular Web-based, Android, iPhone & iPad alternative to Google Tag Manager.
- - Matomo is the most popular Open Source & free alternative to Google Tag Manager.
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Matomo Features
1. Privacy focusedMatomo is considered a privacy friendly alternative.
2. Ad-freeMatomo doesn't contain any form of external advertising.
3. No Coding RequiredMatomo can be used without an coding or programming skills.
4. User Session RecordingMatomo can record user sessions to gain a real understanding of how users interact with a website.
5. Dark ModeMatomo supports dark mode for comfortable usage in low light conditions.
Real-time analytics
Traffic Analysis
Website Traffic Stats
Tag Manager
Tag based
LAMP
Comments about Matomo as a Alternative to Google Tag Manager
pros, cons and recent comments
Edouard B
Google Tag Manager use container in which we can add whatever we want. Matomo is an analytics tool which more similar to Google Analytics
Negative comment •
0
Segment
Is this is a good alternative?
Yes
No
Freemium • Proprietary
Software as a Service (SaaS)
65 Segment alternatives
Segment is the analytics API you've always wanted. Instead of integrating with Google Analytics, Mixpanel, KISSmetrics, etc. individually, you integrate with a simple, clean API once and you can send your data to all of them.
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Segment Features
Facebook integration
Real-time analytics
Data-management
Add a screenshot
RudderStack
Is this is a good alternative?
Yes
No
Freemium • Open Source
Self-Hosted
Software as a Service (SaaS)
8 RudderStack alternatives
As the leading open-source Customer Data Platform (CDP), RudderStack provides data pipelines that make it easy to collect data from every application, website and SaaS platform, then activate it in your warehouse and business tools.
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RudderStack Features
1. Privacy focusedRudderStack is considered a privacy friendly alternative.
Jitsu
Is this is a good alternative?
Yes
No
Free Personal • Open Source
Self-Hosted
Software as a Service (SaaS)
Heroku
62 Jitsu alternatives
Jitsu is an open-source Segment alternative. Fully-scriptable data ingestion engine for modern data teams. Set-up a real-time data pipeline in minutes, not days.
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Jitsu Features
Data analytics
Real-time analytics
Data-management
Piwik PRO Tag Manager
Is this is a good alternative?
Yes
No
Paid • Proprietary
Self-Hosted
8 Piwik PRO Tag Manager alternatives
Manage your entire marketing stack from a single panel. Save time, resources and expand your marketing capabilities with a privacy-friendly tag management system.
- - Piwik PRO Tag Manager is the most popular commercial alternative to Google Tag Manager.
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Piwik PRO Tag Manager Features
Tag checker
Tag Manager
Stackpile
Is this is a good alternative?
Yes
No
Paid • Proprietary
Web Analytics Service
Online
5 Stackpile alternatives
Stackpile makes it easier to install apps, tags, and integrations on your website and track your analytics using a simple unified API.
Stackpile has no features, suggest some!
Tealium
Is this is a good alternative?
Yes
No
Paid • Proprietary
Web Analytics Service
Online
9 Tealium alternatives
Enterprise tag management and digital data distribution (D3P). Streamline digital marketing and take action on your most valuable audiences in real-time.
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Tealium Features
Tagging
Add a screenshot
Addingwell
Is this is a good alternative?
Yes
No
Paid • Proprietary
Software as a Service (SaaS)
Google Tag Manager
5 Addingwell alternatives
The GTM server-side fully managed Cloud Service that people like. Stop worrying about the infrastructure of your GTM server-side, and get back to focusing on what matters: building great products with your data.
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Addingwell Features
Server-side
Tag Manager
CustomerLabs CDP
Is this is a good alternative?
Yes
No
Freemium • Proprietary
Web Analytics Service
Windows
Online
7 CustomerLabs CDP alternatives
CustomerLabs CDP helps marketers track, identify, segment & sync their customer data without writing a single line of code. Unify customer data across your marketing, sales & service channels. Create segments & sync them with your existing platforms.
- - CustomerLabs CDP is the most popular Windows alternative to Google Tag Manager.
Suggest and vote on features
CustomerLabs CDP Features
1. Ad-freeCustomerLabs CDP doesn't contain any form of external advertising.
2. User Session RecordingCustomerLabs CDP can record user sessions to gain a real understanding of how users interact with a website.
3. Real time collaborationMultiple users can work together in CustomerLabs CDP simultaneously.
4. Website MonitoringCustomerLabs CDP can detect and resolve website performance issues proactively.
5. Marketing AutomationCustomerLabs CDP can automate marketing campaigns and activities throughout the customer journey by automatic workflows.
6. LightweightCustomerLabs CDP consumes less device resources compared to similar apps.
7. No Coding RequiredCustomerLabs CDP can be used without an coding or programming skills.
8. Privacy focusedCustomerLabs CDP is considered a privacy friendly alternative.
SegmentStream
Is this is a good alternative?
Yes
No
Paid • Proprietary
Software as a Service (SaaS)
2 SegmentStream alternatives
SegmentStream — collect all your data from all your sources in your own Google BigQuery. Visualize unified data in your Google Data Studio or any other BI tool.
SegmentStream has no features, suggest some!
Magic Pixel
Is this is a good alternative?
Yes
No
Paid • Proprietary
Web Analytics Service
Mac
Windows
Linux
Android
iPhone
Chrome OS
Android Tablet
Windows Phone
iPad
Software as a Service (SaaS)
11 Magic Pixel alternatives
MagicPixel is a server-side tag management solution for web and mobile apps compliant with CCPA / GDPR / ITP/ ETP. Improve your site performance and better first-party data collection that works around Adblockers.
- - Magic Pixel is the most popular Mac & Linux alternative to Google Tag Manager.
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Magic Pixel Features
Tagging
Tag checker
Tag Manager
Server-side
Kodeless
Is this is a good alternative?
Yes
No
Freemium • Proprietary
Web Analytics Service
Online
8 Kodeless alternatives
Kodelss helps marketers gain control over the data they collect from the website, and eliminating their dependency on developers which is what causing all the things that are wrong with their data today.
Kodeless has no features, suggest some!