Google Tag Manager Alternatives

    Google Tag Manager is described as 'Digital marketing made (much) easier' and is an website in the Network & Admin category. There are more than 10 alternatives to Google Tag Manager, not only websites but also apps for a variety of platforms, including SaaS, iPad, Self-Hosted solutions and Android. The best alternative is Matomo, which is both free and Open Source. Other great sites and apps similar to Google Tag Manager are Segment (Freemium), Piwik PRO Analytics Suite Tag Manager (Paid), RudderStack (Free, Open Source) and Stackpile (Paid).

    This page was last updated Sep 17, 2020

      • FreemiumOpen Source
      • Online
      • Android
      • iPhone
      • Android Tablet
      • iPad
      • Self-Hosted
      • Software as a Service (SaaS)
      • PHP
      • Cloudron
      • Wordpress
      Matomo, previously Piwik and before that PHPMyVisites, is a downloadable, open-source (GPL-licensed) web analytics software program.
      show more
    1. Segment is the analytics API you've always wanted. Instead of integrating with Google Analytics, Mixpanel, KISSmetrics, etc. individually, you integrate with a simple, clean API once and you can send your data to all of them.
      No screenshots yet


    2. Manage your entire marketing stack from a single panel. Save time, resources and expand your marketing capabilities with a privacy-friendly tag management system.
      • FreeOpen Source
      • Software as a Service (SaaS)
      RudderStack is an open-source, enterprise-ready platform for collecting, storing and routing customer event data to dozens of tools. It provides a powerful transformation framework to process your event data on the fly.
      show more
    3. Install integrations on your website in seconds.
      show more


    4. Enterprise tag management and digital data distribution (D3P). Streamline digital marketing and take action on your most valuable audiences in real-time.
      No screenshots yet
      • FreemiumProprietary
      • Online
      • Event Tracker
      CustomerLabs CDP helps marketers track, identify, segment & sync their customer data without writing a single line of code. Unify customer data across your marketing, sales & service channels. Create segments & sync them with your existing platforms.
      show more
      • Software as a Service (SaaS)
      SegmentStream — collect all your data from all your sources in your own Google BigQuery. Visualize unified data in your Google Data Studio or any other BI tool.
      • Mac
      • Windows
      • Linux
      • Android
      • iPhone
      • Chrome OS
      • Android Tablet
      • Windows Phone
      • iPad
      • Software as a Service (SaaS)
      MagicPixel is a server-side tag management solution for web and mobile apps compliant with CCPA / GDPR / ITP/ ETP. Improve your site performance and better first-party data collection that works around Adblockers.
      show more
      • FreemiumProprietary
      • Online
      Kodelss helps marketers gain control over the data they collect from the website, and eliminating their dependency on developers which is what causing all the things that are wrong with their data today.
    Showing 10 of 10 alternatives