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classifying segment.io

Comment by alexlehm
about Segment · Dec 2013 · Helpful Not helpful Report as spam

does anybody have an idea how to classify segment.io? On one hand this is a tag manager tool similar to google tag manager and tealium, on the other hand it includes a analytics solution as well.
Currently it lists all other analytics tools as alternatives but that is not really correct if you are looking for tag management services.

reply

Segment is NOT a tag manager, it's a data integration tool / API.

Quote from the page segment.com

"Simple -Replace all your tags and tracking with one interface"

would count as a tag manager in my book.

at any rate, if it is a data integration tool, its not an alternative to google analytics either

[Edited by alexlehm, January 01]

It's not an alternative to ANY analytics tools, it's a way to simplify the use of more than one. It's absolutely NOT a tag manager, a tag manager applies different tags to different pages based on rules (who's watching, where they are coming from etc...).