Alternatives to Segment for all platforms with any license

  • Google Tag Manager

    Google Tag Manager makes it easy for marketers to add and update website tags – including analytics, remarketing, and more – with just a few clicks.

    Free Web

    No features added Add a feature

    Google Tag Manager icon
  • Astronomer

    Astronomer Clickstream captures valuable user events and routes them to your favorite tools or data warehouse for analytics. .

    • Same functionality, way lower cost. Guest • Dec 2017 Disagree   Agree

    Commercial $ $ $ Open Source Web

    No features added Add a feature

    Astronomer icon
  • StatCounter

    A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats. Future rich free version with invisible tracking and...

    Freemium Web

    No features added Add a feature

    StatCounter icon
  • Keen IO

    Our API lets developers build scalable analytics features directly into their mobile & web apps.

    Freemium Web Android iPhone Java Mobile Android Tablet ... iPad Kindle Fire

    No features added Add a feature

    Keen IO icon
  • 7tag

    7tag comes with a range of features and supports both asynchronous and synchronous tags - perfect for A/B testing and content personalization.

    Commercial Self-Hosted

    No features added Add a feature

    7tag icon
  • Snowplow Analytics

    Web analytics platform. Delivers your granular, customer-level adn event-level data, in your own Amazon-powered data warehouse, so you can: 1. Join that data with any...

    Free Open Source Web Self-Hosted

    No features added Add a feature

    Snowplow Analytics icon
  • Lucky Orange

    Lucky Orange is a complete suite of tools for total website optimization and usability analysis. Using Lucky Orange, you can understand visitor behaviors, diagnose...

    Commercial Web

    Lucky Orange icon
  • StackPile

    StackPile offers an easy way for you to install 3rd party apps and tools on your website in seconds without expensive code changes.

    Commercial Web

    No features added Add a feature

    StackPile icon
  • Revealytics

    Revealytics analyzes your SaaS metrics based on payments and marketing attribution data to bring you data-driven insights.

    Freemium Web Stripe

    No features added Add a feature

    Revealytics icon
  • UsabilityHub

    UsabilityHub is a platform for running quick and simple usability tests and design surveys. It's free to join, make tests, and invite your own test recruits. You can...

    Freemium Web

    No features added Add a feature

    UsabilityHub icon
  • Nirror

    Nirror shows how your website is used and makes it easy to support you customers using live chat and screen sharing.

    Freemium Web

    No features added Add a feature

    Nirror icon
  • Jesubi

    Jesubi is a dynamic software company, founded in 2006 to develop and market solutions for increasing sales productivity. Most Salesforce Automation Tools were built...

    Commercial Web

    Jesubi icon
  • Inspectlet

    Inspectlet lets you record live videos of site visitors. See every mouse movement, scrolling, clicks, and typing done by users on your site in their browser. Inspectlet...

    Freemium Web

    Inspectlet icon


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Segment Comments


Comment by alexlehm
about Segment · Dec 2013 · Helpful Not helpful Report as spam

does anybody have an idea how to classify On one hand this is a tag manager tool similar to google tag manager and tealium, on the other hand it includes a analytics solution as well.
Currently it lists all other analytics tools as alternatives but that is not really correct if you are looking for tag management services.


Segment is NOT a tag manager, it's a data integration tool / API.

Quote from the page

"Simple -Replace all your tags and tracking with one interface"

would count as a tag manager in my book.

at any rate, if it is a data integration tool, its not an alternative to google analytics either

[Edited by alexlehm, January 01]

It's not an alternative to ANY analytics tools, it's a way to simplify the use of more than one. It's absolutely NOT a tag manager, a tag manager applies different tags to different pages based on rules (who's watching, where they are coming from etc...).