Alternatives to Segment for all platforms with any license


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Segment Comments


Comment by alexlehm
about Segment · Dec 2013 · Helpful Not helpful Report as spam

does anybody have an idea how to classify On one hand this is a tag manager tool similar to google tag manager and tealium, on the other hand it includes a analytics solution as well.
Currently it lists all other analytics tools as alternatives but that is not really correct if you are looking for tag management services.


Segment is NOT a tag manager, it's a data integration tool / API.

Quote from the page

"Simple -Replace all your tags and tracking with one interface"

would count as a tag manager in my book.

at any rate, if it is a data integration tool, its not an alternative to google analytics either

[Edited by alexlehm, January 01]

It's not an alternative to ANY analytics tools, it's a way to simplify the use of more than one. It's absolutely NOT a tag manager, a tag manager applies different tags to different pages based on rules (who's watching, where they are coming from etc...).