Google Optimize AlternativesA/B Testing Tools & Web Analytics Services like Google Optimize

Google Optimize has been discontinued. Similar sites and apps include PostHog, which is open source with a free version. Other options are Unbounce, LaunchDarkly, VWO and ConfigCat. You're spoiled for choice with A/B Testing Tools like Google Optimize: we list more than 25 alternatives for Windows, Mac, self-hosting, Linux and Android.

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Alternatives
Google Optimize alternatives page was last updated

Alternatives list

  1. PostHog icon
     12 likes

    PostHog provides open-source product analytics, built for developers. Automate the collection of every event on your website or app, with no need to send data to 3rd parties. With just 1 click you can deploy on your own infrastructure, having full API/SQL access to the...

    87 PostHog alternatives

    Cost / License

    • Freemium
    • Open Source

    Application type

    Platforms

    • Online
    • Self-Hosted
    Good alternative?
     
  2. Unbounce icon
     8 likes

    Design landing pages using a drag-and-drop editor, customizable templates, and dynamic text replacement. Utilize A/B and multivariate testing, lead generation, AI-driven variant selection, custom coding, and in-depth analytics for device and location insights.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  3. LaunchDarkly icon
     5 likes

    LaunchDarkly empowers all teams to deliver and control software - Deploy features whenever you want, release to users when you’re ready.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  4. VWO icon
     9 likes

    Effortless A/B testing with VWO lets marketing pros modify website and landing pages without coding. It offers multivariate testing, behavioral targeting, heatmaps, usability testing, and more for total conversion rate optimization. Thousands of businesses globally rely on its intuitive functionalities.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  5. ConfigCat icon
     24 likes

    ConfigCat.com lets you launch new features and change your software configuration remotely without actually (re)deploying code. ConfigCat SDKs enable easy integration with any web, mobile or backend applications.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Mac
    • Windows
    • Online
    • Android
    • iPhone
    • iPad
    • Python
    • React
    • JavaScript
    • AngularJS
    • PHP
    • Go (Programming Language)
    • Java
    • Node.JS
    Good alternative?
     
  6. Optimizely icon
     12 likes

    Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  7. Kameleoon icon
     7 likes

    A/B testing and web personalization for marketers that uses machine learning for real time omnichannel optimization and conversion.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Android
    • iPhone
    • iPad
    Good alternative?
     
  8. AB Tasty icon
     7 likes

    AB Tasty helps marketers optimise their websites and increase conversion rates through A/B testing, personalisation and user engagement. Apply modifications to your website, read accurate results in real-time and improve the user experience.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  9. Adobe Target icon
     3 likes

    Find the individual in the haystack—and then delight them. A/B and multivariate testing. Personalization. AI-powered automation at scale. Get the whole optimization engine with Adobe Target and become the customer experience management expert.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  10. Marketizator icon
     6 likes

    Marketizator is conceived to be a complete conversion rate optimization tool that allows marketers to run and implement several types of tests using a single account without needing IT support.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Mac
    • Windows
    • Self-Hosted
    Good alternative?
     
  11. Convert.com icon
     5 likes

    A/B testing and multivariate testing with seamless integration to Google Analytics.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  12. Convertize icon
     2 likes

    Convertize is an A/B testing and Conversion Rate Optimization platform that lets you edit and test your website content easily.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
12 of 37 Google Optimize alternatives