Google Optimize AlternativesA/B Testing Tools & Web Analytics Services like Google Optimize

Google Optimize is described as 'Discover the most engaging customer experiences with Google Optimize. Test different variations of your website and then tailor it to deliver a personalized experience that works best for each customer and for your business' and is a A/B Testing tool in the web browsers category. There are more than 25 alternatives to Google Optimize, not only websites but also apps for a variety of platforms, including SaaS, Windows, Mac and Self-Hosted apps. The best Google Optimize alternative is PostHog, which is both free and Open Source. Other great sites and apps similar to Google Optimize are Unbounce, LaunchDarkly, ConfigCat and VWO.

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Alternatives list

  1. PostHog icon
     7 likes
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    PostHog provides open-source product analytics, built for developers. Automate the collection of every event on your website or app, with no need to send data to 3rd parties. With just 1 click you can deploy on your own infrastructure, having full API/SQL access to the...

    59 PostHog alternatives

    Cost / License

    • Freemium (Subscription)
    • Open Source

    Application type

    Platforms

    • Online
    • Self-Hosted
     
    • PostHog is the most popular Web-based & Self-Hosted alternative to Google Optimize.

    • PostHog is the most popular Open Source & free alternative to Google Optimize.

    • PostHog is Freemium and Open SourceGoogle Optimize is Freemium and Proprietary
  2. Unbounce icon
     8 likes
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    Unbounce lets marketers build, publish and test landing pages without IT or software. A/B testing and lead gen make it a powerful marketing tool.

    Cost / License

    • Subscription
    • Proprietary

    Platforms

    • Online
     
    • Unbounce is the most popular commercial alternative to Google Optimize.

    • Unbounce is Paid and ProprietaryGoogle Optimize is Freemium and Proprietary
    • Unbounce is CustomizableGoogle Optimize is not according to our users
  3. LaunchDarkly icon
     5 likes
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    LaunchDarkly empowers all teams to deliver and control software - Deploy features whenever you want, release to users when you’re ready.

    Cost / License

    • Subscription
    • Proprietary

    Platforms

    • Online
     
  4. ConfigCat icon
     24 likes
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    ConfigCat.com lets you launch new features and change your software configuration remotely without actually (re)deploying code. ConfigCat SDKs enable easy integration with any web, mobile or backend applications.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Mac
    • Windows
    • Online
    • Android
    • iPhone
    • iPad
    • Python
    • React
    • JavaScript
    • AngularJS
    • PHP
    • Go (Programming Language)
    • Java
    • Node.JS
     
    • ConfigCat is the most popular Windows, Android, Mac, iPhone & iPad alternative to Google Optimize.

    • ConfigCat is Free and ProprietaryGoogle Optimize is Freemium and Proprietary
  5. VWO icon
     9 likes
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    Effortless A/B testing with VWO lets marketing pros modify website and landing pages without coding. It offers multivariate testing, behavioral targeting, heatmaps, usability testing, and more for total conversion rate optimization. Thousands of businesses globally rely on its intuitive functionalities.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
     
  6. Optimizely icon
     12 likes
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    Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  7. Kameleoon icon
     7 likes
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    A/B testing and web personalization for marketers that uses machine learning for real time omnichannel optimization and conversion.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Android
    • iPhone
    • iPad
     
    • Kameleoon is the most popular Linux alternative to Google Optimize.

    • Kameleoon is Paid and ProprietaryGoogle Optimize is Freemium and Proprietary
  8. Adobe Target icon
     3 likes
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    Find the individual in the haystack—and then delight them. A/B and multivariate testing. Personalization. AI-powered automation at scale. Get the whole optimization engine with Adobe Target and become the customer experience management expert.

    Cost / License

    • Pay once
    • Proprietary

    Application type

    Platforms

    • Online
     
  9. GrowthBook icon
     4 likes
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    Open Source Feature Flagging and A/B Testing.

    Cost / License

    • Freemium (Subscription)
    • Open Source

    Application type

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
     
    • GrowthBook is the most popular SaaS alternative to Google Optimize.

    • GrowthBook is Freemium and Open SourceGoogle Optimize is Freemium and Proprietary
  10. AB Tasty icon
     7 likes
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    AB Tasty helps marketers optimise their websites and increase conversion rates through A/B testing, personalisation and user engagement. Apply modifications to your website, read accurate results in real-time and improve the user experience.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  11. Convert.com icon
     5 likes
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    A/B testing and multivariate testing with seamless integration to Google Analytics.

    Cost / License

    • Pay once
    • Proprietary

    Application type

    Platforms

    • Online
     
  12. Marketizator icon
     6 likes
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    Marketizator is conceived to be a complete conversion rate optimization tool that allows marketers to run and implement several types of tests using a single account without needing IT support.

    66 Marketizator alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Mac
    • Windows
    • Self-Hosted
     
12 of 37 Google Optimize alternatives