"Content is King" but Content won't reign as King unless it connects with your customers at an emotional level.
This tool helps marketers scientifically analyze the emotions in marketing copy. This means you can instantly analyze which emotions are showing up in your marketing copy and adjust the words to change the emotion mix.
For example, if you are looking to try out a tagline for a new product launch to build excitement in advance, type the copy into the emotion editor to see the emotion mix. Then, edit the copy to see which phrases add more anticipation.
You can also get a PDF report if you want to analyze multiple messages in one go. This report is free and provides detailed insights, including: the impact of emotions on CTR (click-through rate), the best performing phrases by CTR, and which emotions drive the highest CTR for your customers. Generate it for free at https://emotions.clevertap.com/analysis
Let us know what you think! The CleverTap Emotion Editor and the custom report are available for free at: https://emotions.clevertap.com/.
Those who are interested in learning about the science about how the emotions editor actually analyzes messages can read more about it here - https://clevertap.com/blog/how-emotions-incite-response-lessons-from-the-covid-19/
Check out this webinar (https://www.youtube.com/watch?v=NMvGMg6nCy8&feature=emb_logo) where we deep dive to make the most out of this tool.
India
Comments and Reviews
Emotion Editor is not "Free" and is not an alternative to Grammarly or ProWritingAid.
Emotion Editor hardly qualifies to call itself "Freemium". The "free" version is only a demo, limited to only 40 words.
The CleverTap company website clevertap.com lists subscription plans for various products, but they do not list any pricing details. CleverTap's product focus is not grammar correction, the primary feature across all their products is analyzing users. CleverTap specialize in making you the product.
Depending on the product the data collected is used to target users in different ways, but all of the products are related to marketing and advertising campaigns and doing so in a very direct and individualized way.
Some of the features they seem most excited about, and are literal bullet points on CleverTap's main page, clevertap.com, are their ability to assist companies in "Behavioral Analytics", "User Segmentation", "Campaign Optimization", and being able to "Tap into the power of real-time user data".
CleverTap is a company that assists other companies in adding adware, spyware, user tracking to products, apps, and website, to assist in collecting information about you, allowing them to sell information about you to the highest bidder and to better target you with ads.
I highly recommend staying away, and not using Emotion Editor (their very limited 40 word max grammar tool), addition to any other product or service, that CleverTap is involved with, if your personal privacy has any value to you.