Chameleon is a platform for software businesses to build better user onboarding. As software eats the world, many users get left behind with new products, features, interfaces, and designs.
People sign up for products they believe will solve their problems, but all too often they leave without reaching that “Aha!” moment where value becomes clear.
Chameleon solves this problem by giving businesses the tools and expertise they need to quickly build, preview, test, and publish a solid onboarding flow for specific user segments. Target a tour to a specific user type—all team administrators on the Gold Plan, for example—that’s triggered by any in-product event like a click on a button or a page visit.
All analytics from tour performance are automatically collected and passed to the analytics tool of choice via our direct integrations with Segment, Mixpanel, Heap, Kissmetrics, Intercom, and more—or our API. Chameleon users get insights on how well their onboarding is performing and where they need to iterate.
Beyond that, Chameleon strives to provide best -practices guidance that empowers all customers to build great user onboarding. Chameleon is programmatically learning what the best user onboarding looks like—and it’s starting to provide personalized recommendations on what customers need to change to increase activation. Chameleon will leverage the network effects of being implemented across many products to further improve this.
