Big Tech Detective

As you browse the internet, Big Tech Detective will alert you if the website you are on is exchanging data with Big Tech by identifying and measuring connections to internet protocol (IP) addresses owned by Amazon, Facebook, Google, and Microsoft.

The overlay page will alert you when a webpage is exchanging data with Amazon, Facebook, Google, or Microsoft. While the tool is on, the extension window counts connections as you browse the internet in real time, even if you do not choose to lock traffic to and from any of the four companies. In the extension window, the “websites view” of the Traffic Analyzer graph shows you the percentage of websites that have connections to each company. Toggling to the “packets view” will show you the breakdown of the volume of data going to each company.

If you would like to see exactly which IP addresses are being pinged on each webpage, toggle the lock switch for the companies and you can click the “copy data to clipboard” button in the lower left corner to pull back the curtain even further.

Think of this tool as x-ray vision revealing the guts of a website. You may have grown accustomed to seeing advertisements served in the sidebar of a website, but this tool shows the role Big Tech plays in serving you those ads. This tool may also alert you to the role that Big Tech plays in hosting some of your favorite websites on their servers.

Big Tech Detective tracks our best guesses about who controls the content you interact with as you browse the internet based on domain ownership. You can turn off the app and stop tracking data by closing the app’s pop up window.

To identify, flag, and count these connections, the app tracks information on the requested URLs, the company owner, and associated packet counts. All information is stored locally on your computer, and it does not contain any information that identifies you or your browsing history except the number of packets that your browser sends to the tech giants.