Midjourney goes from AI image generation to building a full-body ultrasound scanner & spa

Midjourney is taking an unexpected step beyond AI image generation with the announcement of its first hardware product: a full body ultrasound scanner called the Midjourney Scanner. The device is designed to scan a user's entire body in about 60 seconds using thousands of ultrasonic transducers arranged in a ring. Users stand on a platform that descends into water while the system captures data to generate 3D images. For now, the company is focusing on body composition analysis, including muscle, fat, bone, and organs, with the broader goal of making advanced imaging feel closer to a spa visit.

CEO David Holz says the scanner is intended to deliver image quality comparable to MRI, but with a much faster and less intimidating process that doesn't rely on radiation or powerful magnets. The system was co-developed with Butterfly Network, which supplied 40 Ultrasound-on-Chip imaging modules per scanner. Midjourney sees potential use cases in tracking how the body changes over time in response to diet, exercise, or other lifestyle factors, although medical diagnostic uses would require additional regulatory clearance.

As if that were not enough, the company also says it plans to open a spa in San Francisco's Union Square by 2027, with 10 scanners, a gym, saunas, and scanning rooms with pools and hot tubs. The longer term vision includes frequent scanning for personal health tracking, potentially even daily, though the project remains in an early stage. The company also says data privacy will be a priority, but detailed policies have not yet been shared.