
ChatGPT tests visual ads during AI image generation in the US
ChatGPT will begin testing a clearly labeled visual ad format alongside image generation in the United States later in October 2026.
The ads will remain separate from generated images and will not affect ChatGPT’s answers.
OpenAI is also adding conversion and attribution integrations, expanding measurement partnerships, and piloting brand-suitability evaluations with DoubleVerify and Integral Ad Science.
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