TikTok debuts AI video generation tools for ad creation using text prompts and AI avatars

TikTok has launched three AI-powered tools under its Symphony suite designed to automate ad video creation. The new features includes Image to Video, Text to Video, and Showcase Products, helping brands quickly produce short branded clips for TikTok using minimal input.

Image to Video converts static visuals like product photos into five-second clips using brief text prompts. Text to Video lets users generate videos entirely from written instructions, and Showcase Products uses digital avatars to hold products, try on clothing or display apps, offering e-commerce brands new ways to use AI generated UGC videos for marketing purposes, similar to the recently launched Captions Mirage.

The tools are powered by Symphony Creative Studio and are being integrated with Adobe Express and WPP Open to expand their reach beyond TikTok. All videos made with Symphony are labeled as AI-generated, and the company also notes its application of multiple safety and quality checks throughout the process. However, it has not disclosed which AI models power the system.