To no one's surprise, Max branding makes 360-degree turn and is once again called HBO Max
May 14, 2025 at 9:01 PM

To no one's surprise, Max branding makes 360-degree turn and is once again called HBO Max

Warner Bros. Discovery has announced it will revert the HBO Max streaming service name back to HBO Max in summer 2025. Executives explained the rebrand follows earlier efforts to broaden the platform by integrating Discovery, TLC, HGTV, and other properties under the Max name in 2023. That move aimed to create a more family-friendly service suitable for children, but the platform's content and reputation increasingly returned to an HBO-centric focus.

Building on this trend, Warner Bros. Discovery introduced a new logo emphasizing the HBO brand just a couple months ago, foreshadowing its commitment to restore the original streaming identity. Leadership emphasized the global strength of the HBO name, with CEO David Zaslav describing it as representing "the highest quality in media." He stated he expects the rebrand to accelerate the service’s international growth trajectory.

This renewed emphasis on the HBO brand signals the company’s intent to leverage strong name recognition and perceived premium value to advance in the streaming market. Notably, Max (now HBO Max) is one of the more recent platforms to follow Netflix's lead, joining the password sharing crackdown trend less than a month ago.

May 14, 2025 by Mauricio B. Holguin

MORE ABOUT: #Video Streaming Apps#Movie Streaming Services#Video Sharing Tools#HBO Max
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Max is a video streaming app that merges the entirety of HBO's library with additional TV series, blockbuster films, and exclusive Max Originals. Rated at 3.8, it offers features like video watching, streaming, and TV streaming. For those exploring alternatives, Netflix, Disney+, and Hulu are among the top options to consider.

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Comments

bird
May 15, 2025
2

It is worth adding that the HBO prefix remained in use in Belgium and the Netherlands despite the 2023 rebrand, because of trademark conflicts with (respectively) the MAX streaming service by Flemish public broadcaster VRT, and Omroep MAX (a member of the Dutch public broadcasting system).

trya2l
May 15, 2025
0

I always wonder why waiting for "summer 2025..." to make the switch. Is changing the name a much harder task than it appear to be ?

UserPower
May 14, 2025
3

One thing that WBD hasn't lost in these recent years is its sense of humor toward shareholders. HBO earn its legacy from great shows like Sopranos and Band of Brothers. But nowadays, this "HBO Max" is still mostly betting on Harry Potter, Friends and The Big Bang Theory. And without DC, its whole streaming business would have disappear long ago. Pretty much like Disney without Star Wars and Pixar. Promises aside, what the great Max have been offering these last years? [Drumroll...] Nothing than more real TV! And it's like WBD knows that the best way to kill HBO brand is to associate it to Max (that, of course, has already killed Mad Max in just few years). The punchline is certainly to afford the Madison Square Garden for this announcement.

Gu