YouTube expands Premium Lite plan to the US, offering ad-free viewing for $7.99 per month
Jack Greenberg, director of product management for YouTube Premium, has announced an expansion of the Premium Lite pilot to users in the US. Premium Lite offers an ad-free viewing experience for most videos on YouTube for $7.99 per month. In the coming weeks, this offering will also be available to users in the current pilot regions, including Thailand, Germany, and Australia.
While Premium Lite provides an ad-free experience for various content types like gaming, comedy, cooking, and learning, users seeking ad-free music, offline access, and background play will still need to subscribe to the full Premium plan at $13.99 per month. YouTube plans to further expand the Premium Lite pilots to additional countries throughout the year, aiming to enhance subscription options.
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External links
- YouTube Premium Lite: Ad-Free Viewing for $7.99/MonthYouTube • Official source
- YouTube Premium Lite Launches in the US for $7.99 a MonthgHacks
- YouTube launches a $7.99 per month, ad-free Premium Lite subscriptionTechCrunch
- YouTube Premium Lite $7.99 a Month Ad-Free Tier Expands to the USMacRumors
- YouTube's Premium Lite Plan Arrives in the US. Here's What You GetCNET
- YouTube's half-priced Premium Lite is now available in the USAndroid Authority
Comments
I'm not giving Google another cent ever again, except for buying second-hand Pixel phones to run GrapheneOS.
It'll be $20.00+ in a few years.
I'm just guessing, but I think most people who want to be free of ads, want to be free of 100% of them, not "most ads".
From YouTube announcement: "With Premium Lite, users can enjoy their favorite content with fewer interruptions." So that's the justification for their fight against ad-blockers, Indivious and Manifest V3, and so making the web a little worse, to offer YouTube with less "interruptions" for $8/month. So I'll pass, and continue to use ad-blockers, Indivious and Manifest V2 and give few bucks to the channels I like, than watching a single ad or paying YouTube anything.