Google to shut down Keen, its experimental Pinterest-like social media platform

Google's experimental social media platform, Keen, is set to shut down later this month. Developed by Google's Area 120, the app was a Pinterest-like platform used machine learning for virtual idea board recommendations.

Despite a promising start in 2020, the platform has not seen significant updates since December 2021, signaling its impending closure. Users have until March 24 to export their data from staykeen.com/download. Post-closure, all user data, including posts, likes, and comments, will be permanently deleted.

The decision to shut down Keen is in line with Google's shift away from social media and follows a trend of Area 120 projects closing due to company restructuring and layoffs in 2023.