Google unveils enhanced Developer verification and Blockchain transparency policies for PlayStore

Google has unveiled plans to enhance developer verification on the Google Play Store to fight against malware, fraud, and suspicious activities. Android app developers will now be required to provide a nine-digit D-U-N-S number, issued by Dun & Bradstreet, to verify their business identity when setting up a new Play Console developer account. Google may also ask for additional company documentation for approval, although the specific requirements have not been disclosed.

The Play Store will undergo a UI redesign to provide more developer information, helping users make informed choices. The 'Contact details' section in app listings will change to 'App support,' and an 'About the developer' section will show verified identity information such as name, address, and contact details. The new changes will be effective for new developer registrations from August 31, giving existing malicious developers a six-week period to publish dubious apps before the stricter rules apply. Google will share more details with existing developer organizations in October, but the deadline for providing a D-U-N-S number is unclear. Developers are encouraged to register now to avoid penalties later, as obtaining a D-U-N-S number can take up to 30 days.

In a separate update, Google has revised its policy to mandate blockchain transparency for apps and games on Google Play. The policy requires apps to be transparent with users about tokenized digital assets and bans developers from promoting or glorifying potential earnings from playing or trading activities. Apps that violate the policy may face severe consequences, including the ban of accepting payments for chances to win prizes, including NFTs. Google is testing the new policy with select developers before rolling it out broadly on Google Play. Users can expect updated in-app and gaming experiences as early as the summer season, ensuring a secure and transparent environment.