Samsung reportedly considering Bing as default search engine on Android devices

Samsung is reportedly in talks to replace Google with Microsoft's Bing as the default search engine on its Android devices. The move comes after Bing's recent resurgence, thanks in part to its integration with OpenAI's ChatGPT AI conversation systems, which powers Bing Chat. Bing Chat allows users to search with natural human language and receive natural human language results in return.

Microsoft has been working to integrate ChatGPT AI models into virtually all of its products, including Bing. If Samsung were to opt out of Google as its default search engine, it could potentially hit the company's annual search revenue by $3 billion. Apple's contract with Google is worth up to $20 billion and is also up for renegotiation this year.

Google currently has lucrative default search engine deals with both Samsung and Apple. However, the regulatory scrutiny from the EU and beyond may chip away at some of Google's requirements for pre-installed apps like Search and Chrome on Android devices. Google has been trying to shore up its own ChatGPT-like features, including Google Bard.

Opting for Bing AI search over Google would be a massive coup for Microsoft and put a large dent in Google's search dominance. Microsoft and Samsung have been closely partnered on a number of initiatives for Android in recent years, such as the Windows Phone Link feature. This potential move by Samsung could open up new opportunities for Bing and ChatGPT, giving them an edge in the increasingly competitive AI search market.

Cover Image credits to SammyFans

Our take: If Samsung does decide to switch from Google to Bing as its default search engine, it could be a major win for Microsoft and a significant blow to Google's search dominance. The integration of ChatGPT AI conversation systems in Bing Chat also offers a unique and user-friendly search experience, which could potentially attract more users to the platform. However, Google's efforts to develop its own ChatGPT-like features, including Google Bard, cannot be ignored. It is only a matter of time before these advancements catch up, and making early-stage moves crucial in determining who ultimately claims the market.