Microsoft outlines new revenue streams to compensate publications for Bing's chatbot-generated answers

Microsoft is looking into new revenue streams to compensate publications for the information that the Bing chatbot uses from their articles. Yusef Mehdi, Microsoft Corporate Vice President & Consumer Chief Marketing Officer, announced two potential solutions for compensating publishers. The first solution is an expanded hover experience that will display additional links from the same publisher when users hover over a link, giving them more ways to engage and drive traffic to the publisher's website. The second solution is for Microsoft Start partners, where a rich caption of Microsoft Start licensed content will be placed beside the chat answer, increasing user engagement with the content on Microsoft Start and sharing the ad revenue with the partner. Microsoft is also exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.

Mehdi stressed that these conversations are in the early stages, and specific methods will likely evolve over time. It seems that Microsoft is committed to working with publishers to find ways to compensate content creators. However, the exact form this compensation will take is currently unknown.