Spotify launches in-app Merch Hub for personalized artist merchandise recommendations

Spotify is introducing a new feature, the in-app Merch Hub, to provide personalized merchandise recommendations based on user's music preferences. The feature consolidates all artist merchandise in one place, simplifying the browsing experience for users. Purchases can be made directly through the artist's Spotify store due to a collaboration with Shopify.

The new Merch Hub curates personalized suggestions, bringing products from users' favorite artists directly to them. Spotify sees this as a means to assist artists in making a livelihood from their work, alongside the other enhancements introduced in the recent new artist profile pages.

In addition to the Merch Hub, Spotify is preparing to launch a $19.99 monthly "Superpremium" subscription tier. This tier will offer lossless audio, AI playlists, advanced mixing tools, extended audiobook listening, and a feature called "Your Sound Capsule" for personalized content filtering based on mood, activity, or genre.