Windows 10 is pushing recommendations for the new Microsoft Edge on Firefox and IE users
Microsoft is relying on its full ownership and control of its flagship Windows 10 operating system in order to advertise its newly Chromium-based Microsoft Edge for users of Mozilla Firefox and its own antiquated Internet Explorer.
Windows 10 now displays a recommendation in the start menu to switch to Microsoft Edge when the operating system detects that Firefox is set as the default browser. A similar behavior occurs when you search for Internet Explorer in the start menu.
The new version of Edge is a major improvement from a compatibility and speed standpoint due to now being built using Chromium, the same technology that powers Google Chrome. That being said, advertising in this manner does bring about some of the more hostile monopolization that Microsoft had utilized for Internet Explorer in the days before Windows 2000. That said, it is a better alternative to stalling the installation of other browsers to promote Edge, which was attempted in a Windows Insider build back in 2018.