Wraith Master is described as 'feature-complete graphical and command-line application for controlling the RGB LEDs on AMD's Wraith stock coolers. At the moment, the only supported cooler is the Wraith Prism, but there are plans to add other Wraith coolers as well'. There are four alternatives to Wraith Master for Windows, Linux and Mac. The best alternative is OpenRGB, which is both free and Open Source. Other great apps like Wraith Master are Project Aurora (Free, Open Source), Artemis RGB (Free, Open Source) and ProRGB (Paid).
Project Aurora unifies RGB lighting devices across different brands and enables them to work alongside each other, all while adding and improving RGB lighting support for various games that previous had none or little RGB lighting support.