toui.io
toui.io is a URL shortener built for people who don't want to overpay for the basics.
Cost / License
- Freemium (Subscription)
- Proprietary
Platforms
- Online
- Software as a Service (SaaS)


toui.io
Features
- Link Tracking
- No registration required
- Ad-free
- No Coding Required
- QR Code Generator
- REST API
- Link Analytics
toui.io information
What is toui.io?
toui.io is a URL shortener built for people who don't want to overpay for the basics.
The Free tier includes unlimited link creation, 5,000 redirects/month, click analytics, QR codes for every link, and full REST API access — features that competitors like Bitly charge $10–35/month for. The name comes from "tó-ui," Taiwanese for "where to?" — and the product is built on Cloudflare's global edge network, so redirects are fast everywhere.
What you get on every plan:
- Click tracking (count, country, device, referrer)
- QR codes with PNG/SVG download in multiple sizes
- Open Graph customization for social previews
- REST API with rate limits sized to actual usage
- Permanent links (no expiration when you're signed in)
Paid plans add:
- Custom short codes (toui.io/launch instead of toui.io/xK3mQp)
- Bulk upload from Excel
- Team collaboration with roles
- Advanced analytics (1 year retention vs 7 days)
- Higher API rate limits
Pricing — Pro $5/mo, Business $15/mo — is a fraction of what Bitly ($35/mo) or Dub.co ($25/mo annual) charge for the same feature set. Built lean on modern edge infrastructure, passed-through to the user as honest pricing rather than VC-subsidized teaser rates.
Open API on Free tier means developers can integrate without hitting a paywall. No credit card required to start.

