Think Dirty

Think Dirty is the easiest way to learn about the potentially toxic ingredients in your cosmetics and personal care products. It’s an independent source that allows you to compare products as you shop. Just scan the product barcode and Think Dirty will give you easy-to-understand info on the product, track dirty ingredients, and shop for cleaner options.

• Search by Keyword or Barcode Scanning: Over 850,000 cosmetics and personal care products majority from Canada and the U.S. are currently in our database.

• Personalized Ingredient Preferences (Premium): Save time by pre-selecting your Allergens, Ingredient preferences and personalizing your shopping experience. Ingredient alerts will be presented if we find any flagged ingredients in the products you viewed.

• Search by Ingredient (Premium): Unlock to get detailed information about its usage, health impact, sources and also which products contain such ingredients.

• Search by Curated Categories (Premium Feature): Unlock to access our curated speciality lists such as Mineral Sunscreens, SLES-Free Skincare, Vegan Makeup

• Dirty Meter®: A comprehensive rating is given, along with detailed (but easy-to-understand) information on ingredients, certifications, and health impacts.

• My Bathroom Rating: Keep track of what’s already in your bathroom. Learn your current bathroom rating, and track your progress on “cleaning” it up.

• Upvote Non-Rated Products: Let your voices be heard! Upvote and we will aggregate user responses and reach out to brands on users’ behalf to encourage them to get their products verified and rated.

• Shopping Lists: Save products and make shopping faster and easier.

• Shop Now: Buy products directly from Amazon.com, Amazon.ca, Well.ca, Sephora.com, and Amazon.co.uk.

• UPC Submission: Are we missing a product? Use your device's camera to scan its barcode and capture the list of ingredients with OCR, then submit it to us. For registered users who submit products, we thank you with a discount code to use our beauty box subscription. And will notify you once they are in our database.