The Wirecutter is a list of the best gadgets—such as cameras and TVs—for people who don’t want to take a lot of time figuring out what to get. It was founded in September 2011, and it became a part of The New York Times Company in October 2016. The Sweethome is our version of The Wirecutter focused on home goods like bedsheets, blenders, duct tape, and screwdrivers. Everything we choose is an award winner, and we don’t focus on presenting you with anything but the things we love.
Consider them billboards for electronics and everyday things. The point is to make it easier for you to buy some great gear quickly and get on with your life.
The choices we make here with our team take weeks or months of research and testing, including interviews and data from the best editorial and user sources around, as well as the help of engineers, scientists, and experts. Most of the items we choose here aren’t top-of-the-line models that are loaded up with junk features or overpriced; most of the ones we pick are of the “great enough” variety, because this is generally where our needs and the right prices smash into each other.
In the end, all our work ends up in the same place: These are the same gadgets we’d recommend to family and friends, and these are the same gadgets we’d choose for ourselves.
Jacqui Cheng (editor-in-chief) and Brian Lam (founder)