Apps similar to Supercontroller include MIDI Translator Pro (Bomes midi), which has a free version. Other options are MIDI Lab. Between them they cover Mac and Windows.
Bome MIDI Translator Pro is a popular MIDI and keystroke mapping tool: use it for controlling arbitrary software by way of MIDI and keystrokes. Its rich feature set also allows it to be used for general Windows automation.
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MIDI Lab is a Swiss army knife allowing any imaginable MIDI processing environment to be defined. Perfect for studio and live performances. Connect all your MIDI hardware and manage it from one control panel.
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